Genesis unveiled its first full-size electric SUV, the GV90, with a top trim called Neolun.Genesis Hyundai's premium brand Genesis went all out last week in San Francisco. It not only unveiled its new flagship full-size luxury electric SUV, but also an ultra-luxury trim, the GV90 Neolun based on a 2024 concept. For the reveal there's also the GV90 Neolun First Edition, a four-seater with executive seats, a flat wood floor in the second row and living room atmosphere with exclusive two-toned paint color options and 24-inch wheels.The GV90 and its variants will have a 123.5 kWh battery (the biggest of any of Hyundai's EVs) with an estimated 310-mile range on the seven-seater. Other tech features, like a heated windshield, and safety features, like a roof airbag, are new for the EV but the GV90 has some standout features unique to the Korean luxury brand.1. No B-Pillar and Swiveling Front SeatsThe Genesis GV90 Neolun features a missing B-pillar and swiveling front seats.Genesis calls it the Neolun Arch Gate, but for the rest of us it's the noticeably missing pillar between the front and back seats. Instead the Neolun opens wide with no pillar (the base GV90 has traditional swing doors) for easy entry and exit and the doors can open and close independent of each other.On the base Genesis GV90 the B-pillar and regular swinging doors are only available.The open space is even more unique when the front seats can swivel around to create a true living room atmosphere often portrayed in sci-fi visions of the car of tomorrow. Sadly, the seats can only turn around while the vehicle is parked. 2. Retracting Screen: Pop-Up Center OLED Cinematic DisplayThe Genesis GV90 front screen retracts based on driving or cinematic mode.While not as barren as a Tesla Model Y or Model 3 interior, the GV90 has done away with extra screens and surfaces. Instead, it has a retractable center touchscreen that offers more features (and screen) depending on its selected mode.AdvertisementAdvertisementWhile driving, the 23.6-inch screen displays pertinent driving and entertainment and climate information. But the parked GV90 offers a cinematic mode at the push of a button, extending the screen up to 24.6 inches (1.7 times larger than when retracted) for an OLED Cinematic Display experience to watch movies, videos and other content.Also missing is a driver's side instrument cluster. Instead there's a 25-inch Head-Up Display that's projected onto the front windshield.3. No Start Button and Rotating Crystal OrbThe Genesis GV90 has a crystal orb.There's no start button, but the GV90 has a New Power Control System. When the door handle opens the vehicle turns on and the door closes.Then the gear shifter moves into position from 12 o'clock to 3 o'clock—automatically.AdvertisementAdvertisementThen in the center console the Crystal Sphere Controller rotates, indicating it's time to drive. Once the driver hits the brake pedal the GV90 is ready to drive.4. Crystal-Like Front LightingLook at the gleaming front headlights.The front of the car is quite dazzling. There's a clamshell hood (with a small front trunk, or frunk, space) and many headlamps laser-engraved underneath the Genesis logo from end to end. The Wing Face Micro Lens Array make the classic Genesis shape with two lines. There's a chrome grille even though there's no engine.5. Exclusive Two-Toned ExteriorsThe Neolun First Edition distinguishes itself as the ultimate luxury trim with three two-tone combos exclusive to the debut vehicle:Jaipur Rose and Seychelles BeigeVik Black and Baena GreenVik Black and Sonoran NavyAdvertisementAdvertisementWhile pricing wasn't revealed at the GV90 debut, the largest electric Genesis is currently the GV70 Electrified starting just under $60,000 and closer to $70,000 for all-wheel drive models. A GV80 Hybrid will arrive later this year.This article was originally published on Forbes.com