One of the biggest automakers in China is looking to grow to be one of the biggest in the world. Chery, the country's largest vehicle exporter, aims to become the new Toyota on the world stage, complete with a little Tesla sprinkled in for flavor. At least, that's what the company's boss said in a recent interview. Going After The Big Dogs Jaecoo "Our strategy, we call it 'double T,'" Chair Yin Tongyue told Reuters. "Toyota plus Tesla." It means two very different areas to focus on; areas that don't always mesh well together. The first is to develop vehicles with the high-tech flash that it needs to bring in younger buyers. The second is to build cars with the long-term reliability and quality that keeps customers with the brand for life. We'll let you guess which comes from which brand.Here's the thing though. Chery is one of the dozens of recent upstarts in the region. Chery is ancient by Chinese automaker standards, founded in 1997. For its first years it was called Cheery. And it meant that the company wanted its vehicle to be cheery. Point being, the company has been around the block. It has some proper teeth to realize some global ambitions.CheryLast year, Chery sold 2.8 million new vehicles. That's well behind BYD, SAID, and Geely, its largest Chinese rivals. It's also not enough to get it into the global top 10. But as China's largest exporter of cars, it is racking up sales in markets where those competitors can't.Last year, Chery's international brands Omoda and Jaecoo sold 380,000 units. The target for next year is 1 million. Last month, the Jaecoo 7 was the highest-selling vehicle in the UK, and it is now building vehicles in Spain to help grow sales in Europe.Chery plans to continue to expand production, Yin said. The executive said that shipping large numbers of cars from one country to another wasn't sustainable. To help it grow, Yin said Chery was looking to partner with other automakers in Europe.Adding more advanced tech to its vehicles might be the easy part. Even the newest vehicle startups promise phone-like interfaces, apps, and AI virtual assistants. Advanced driver assists are largely a given these days, too. What Does It Take To Build A Toyota Reputation? Chery Developing a reputation for quality and longevity is a tougher task. It took Toyota decades to do this, and other automakers that have sold vehicles for 100 years still don't always have it. But Chery's Jaecoo and Omoda brands have found one way to try to help reassure customers: very long warranties.In the UK, Jaecoo offers a seven-year, 100,000-mile warranty on its new vehicles, with an eight-year battery warranty and two years on parts. In Australia, which has some of the toughest environments for a vehicle on the planet, it offers an eight-year warranty and unlimited miles. It even has an eight-year capped price maintenance plan to work to reassure buyers.While Chery is expanding in most of the world, like all Chinese automakers, it isn't available in the world's second-largest vehicle market. The US continues to ban Chinese automakers and vehicles, with new legislation proposed just this week to tighten that up. US officials cite privacy and national security concerns as the reasons behind the ban, but if that changes, Chery could be a legit force to go after Toyota.