the ford maverick is about to get a lot cheaperFord is realigning how the Maverick is priced for 2027, cutting turbocharged gas trims by as much as $4,270 while holding the hybrid base model steady. Order guide data reviewed by CarsDirect shows the changes amount to a significant restructuring of the lineup's pricing strategy.The entry point stays put. The 2027 Ford Maverick Hybrid opens at $28,145 before destination for the XL trim, unchanged from the current year and a relief for anyone bracing for an inflationary bump. However, that XL is now hybrid-only, which reshapes the math for buyers who want the 2.0-liter EcoBoost.With the XL going hybrid exclusively, the cheapest way into the turbo four is now the XLT All-Wheel Drive at $30,745. CarsDirect's analysis frames that as roughly a $3,600 increase in the effective starting price for the gas engine, since the cheaper gas entry points no longer exist. The Lariat also loses the EcoBoost option entirely, and according to CarsDirect's order guide data, that leaves only the XLT AWD, Lobo, and Tremor with the turbo engine available.AdvertisementAdvertisementThe trims that keep the EcoBoost see substantial cuts, with no major reductions in standard equipment accompanying them. The Maverick Lobo Standard carries a $32,155 MSRP for 2027, a $3,775 reduction from its current $35,930. The Lobo High, meanwhile, drops by $4,270, from $41,425 to $37,155, which is the largest single cut in the 2027 lineup. The range-topping Tremor starts at $37,155, down $3,490 from its current $40,645.the ford maverick is about to get a lot cheaperAs a result, no 2027 Maverick starts above $40,000 before freight and options. Ford has not published a rationale for the changes.Two adjacent products may explain the reshuffle, though neither connection has been confirmed. The Ranger, redesigned for 2024 and still gas-only in the U.S., runs from $33,550 to $47,455 for 2026, excluding the Raptor. Pulling the Maverick's ceiling below $40,000 widens the gap between the two trucks and reduces the overlap that had crept in at the top of the smaller pickup's range.There is also the Fathom EV waiting in the wings. Ford confirmed the electric truck will start at $28,350, with orders opening early next year, and that it will ride on a universal platform intended to underpin additional EVs. Consequently, trimming the Maverick's gas trims leaves cleaner daylight between the combustion lineup and the incoming electric entry, which by those published figures lands within about $200 of the Maverick Hybrid's base price.AdvertisementAdvertisementWhether Ford intended either effect remains unstated. What the order guide makes clear, however, is that the 2027 Maverick sharpens its pricing on both ends, holding a sub-$28,150 hybrid entry point while pulling its most expensive EcoBoost trims down by thousands. Ford has not yet detailed the reasoning behind the restructuring.
