At the beginning of the year, Ford revealed the Bronco RTR for the 2027 model year, and now that it's nearly here, the Blue Oval has revealed that pricing will start at "just over $50,000" before destination and delivery charges. Assuming the Bronco range's $1,995 charge is left untouched for the 2027 model year, that means the RTR will have an effective base price of roughly $52,000. That's slightly more than a 2026 Bronco Badlands, which currently retails for $48,890 before destination, and considerably less than a Bronco Raptor, which starts at $79,995 before destination.Fully Loaded RTR Bronco Will Cost Over $60,000FordAll three versions of the Bronco get access to HOSS 3.0 suspension with Fox internal bypass shocks, which isn't available anywhere else in the range, but it doesn't come standard here; Ford has also revealed that a fully optioned version of the 2027 Bronco RTR will start at "just under $60,000" before delivery, adding the Sasquatch Package with RTR Suspension and 35-inch Goodyear rubber, the RTR Appearance Graphics package, and the Hyper Lime appearance package. In other words, if you want the Bronco RTR that Ford has shown us in these pictures, you'll pay at least around $61,000 before a dealer lets you take the keys. Of course, not everyone wants or needs the full Monty.FordAs standard, the Bronco RTR gets unique lighting, RTR design elements (like the LEDs in the grille), HOSS 1.0 suspension, 33-inch tires (a first for a factory Bronco) with model-specific 17-inch RTR Evo 6 beadlock-capable wheels, and, as newly available images reveal, a similar interior aesthetic to the bodywork, with several lime accents in the stitching, knobs, seatbelts, grab handles, air vents, and on-screen graphics.Autoblog's TakeFordThe Bronco RTR certainly commands attention, particularly with Hyper Lime accents, and the interior is just exciting enough to feel special without being so overdone that you'd feel bad getting it dirty. Light-colored seatbelts tend to show grime pretty easily, but other than that, the cabin looks like a good mix of comfortable utility and exuberant RTR flavor. At "just over" $50k, it's also not bad value. Granted, the price of a fully optioned one could get you a relatively high-mileage Raptor (30,000 to 60,000 miles seems to be the average in the $60k price range), and the 2026 Badlands is also tempting, but the RTR gets special anti-lag tech for the 2.3-liter EcoBoost four-cylinder, the 1,000-watt cooling fan from the Bronco Raptor, and a reinforced steering system. And don't forget, all this comes with a factory warranty. The way we see it, the Bronco RTR's price and package are ideal for those who want a more off-road-capable Bronco without the risks of aftermarket tuning or a used Raptor's full-blown extremism.
