Early Broncos trade on condition and paperwork, and this white driver has strong hardware with one gap in the paperwork. Refurbished in 2011 and owned by the consignor since 2012, it runs Bilstein 5160 remote-reservoir shocks, Hellwig sway bars, power four-wheel discs, a Warn winch, and Vintage Air. Bidding stands at $12,500 with seven days remaining and two bids placed.1973 Ford BroncoBring a TrailerWhat it's worth right nowMarket data from Classic.com puts the average first-generation Bronco at $85,747, though modified drivers trade well below that, with recent examples selling at $22,000 and $52,000. Classics on Autotrader lists 1973 Broncos from $10,995 to $265,499, with an average asking price of $105,211.This one sits in the driver band rather than the restored one. The suspension, braking, and air conditioning upgrades help, while a replacement engine, a color change, unknown mileage, and a frame stamp the dealer cannot find hold it back. Fair value lands between $40,000 and $60,000, with $48,000 most likely, since modified Broncos rarely recover their build costs.1973 Ford BroncoBring a TrailerCondition and detailsThe hardware is well chosen. Bilstein 5160 remote-reservoir shocks, Hellwig front and rear sway bars, rear traction bars, a quick-ratio steering box, and power four-wheel discs with slotted rotors sit on 16-inch Mickey Thompson wheels with 305/70 Goodyear Wrangler tires and Warn locking hubs. Fabricated steel bumpers carry receiver hitches front and rear, and a hitch-mounted Warn winch, a swing-away tire carrier, and an LED light bar are fitted.1973 Ford Broncofor saleThe drivetrain is not original. The trim tag decodes to a 302 V8 and Bahama Blue paint, while the truck now carries a 289 installed in 2011 with an Edelbrock intake, a 650-cfm four-barrel, MSD ignition, chrome headers, and Flowmaster mufflers, plus a white repaint. Compression readings are included in the gallery. Inside are aftermarket buckets, a rear bench, a four-point roll bar, Vintage Air, and a Sony stereo.1973 Ford BroncoBring a TrailerThe paperwork question needs answering first. The selling dealer states it cannot locate a frame VIN stamp, which matters for title transfer and for any buyer who wants to confirm the body and frame belong together. The odometer shows 2,300 miles, and the seller states that figure is not accurate. A pre-purchase inspection should include a frame and rust check alongside a VIN verification.1973 Ford BroncoBring a TrailerThe offerSpecificationDetailMakeFordModelBronco (first generation)Year1973Mileage2,300 miles shown, total unknownEngine289ci V8, installed in 2011PowerNot specified by the sellerTransmissionThree-speed C4 automaticDrive typeFour wheel drive with dual-range transfer caseExterior colorWhite, repainted from Bahama BlueInterior colorTwo-tone gray vinylCurrent bid$12,500 with seven days remainingInterested in this truck? View the listing here.What makes the first-gen Bronco uniqueFord built the original Bronco as a compact off-roader to take on the Jeep CJ and the International Scout, and its short 92-inch wheelbase, simple body, and solid axles made it light and agile on trails. Production ran from 1966 to 1977, with 21,894 built for 1973.1973 Ford BroncoBring a TrailerDemand for early Broncos has turned them into one of the busiest corners of the collector market. Restored and restomod examples now sell well into six figures, which has pushed buyers who want to use their trucks toward honest drivers like this one. The return of the Bronco name in 2021 only sharpened interest in the originals.My takeAt $12,500 with two bids and seven days to run, my call is $48,000, with $60,000 possible if the suspension and braking upgrades pull a buyer who wants a usable early Bronco. What appeals is the setup, since Bilstein remote-reservoir shocks, Hellwig bars, four-wheel discs, Vintage Air, and a Warn winch make this a truck built to drive. What holds it back is originality and paperwork, because the engine and color have changed, the mileage is unknown, and a frame VIN stamp the dealer cannot find needs resolving before anything else. Confirm the VIN, then bid.Disclaimer: This post is for informational purposes only. We are not a dealership or broker. All vehicle specifications, pricing, and availability are subject to change without notice. We are not responsible for typographical errors, omissions, or the accuracy of the provided information. Please verify all details directly with the seller.