the electric charger daytona sales cratering 90 percent this yearDodge's gamble that buyers would embrace an electric muscle car is collapsing in real time. The Charger Daytona sold just 534 units over the opening six months of 2026, a drop of roughly 90 percent from the 4,299 it moved in H1 2025. For the full year 2025, it managed 7,421 units total. The trajectory is pointing one direction, and it isn't up.the electric charger daytona sales cratering 90 percent this yearIn Q1, the Charger was the slowest-selling car in the country, with 8,841 units on lots and a typical 452-day market supply, according to a March CarEdge report. The average sale price landed around $58,300, a $1,695 cut off base MSRP.The discounting has only accelerated. Dodge's own incentives page shows a $5,500 bonus cash allowance toward a 2026 Daytona Scat Pack, regardless of zip code. Stack that against California's $3,500 state tax credit and a buyer could trim $9,000 off a car that was already running incentives north of $1,000. Expect the number to keep climbing as dealers hunt for any way to clear the lots.The performance specs aren't the problem. The Scat Pack makes 670 hp, hits 60 in 3.3 seconds, and tops out at 134 mph. What it lacks is the exhaust note and the V8 rumble that made the nameplate what it was.the electric charger daytona sales cratering 90 percent this yearThe twin-turbo gas Charger Six-Pack is doing what the Daytona can't. Dodge sold 1,672 in Q1 and 2,911 in Q2 for 4,583 units, nearly 10 times what the electric version managed over the same stretch. The 3.0-liter Hurricane six makes 420 hp, reaches 60 in 4.7 seconds, and tops out at 168 mph. Slower off the line than the Daytona, but buyers evidently prefer combustion they can hear.The Daytona hasn't been canceled. The 2027 model year has already opened for orders, even as thousands of unsold 2026s sit on lots. A Charger Hellcat V8 is reportedly arriving in early 2028. Dodge appears to understand a mistake was made. The question is whether the nameplate can recover from it.[Images: Stellantis]Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.
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