Subaru confirmed pricing for the 2027 BRZ on June 4, and the headline is straightforward: it costs more, and almost nothing else has changed. The base Premium trim now starts at $33,195, while the Limited opens at $37,395—increases that continue a six-year trend that has pushed the BRZ's entry point up by more than $8,000 since the current generation launched. What buyers get in return is a new rear-view camera and parking sensors. That's it.For anyone who has been waiting on a power bump, a chassis tune, or any sign that Subaru is ready to push the BRZ harder, the 2027 model year is not that moment. The 2.4-liter naturally aspirated flat-four carries over unchanged at 228 horsepower and 184 lb-ft of torque, the suspension geometry is untouched, and there is no new performance variant on the horizon. Meanwhile, Toyota has been doing the opposite with the GR86, and the gap between the two is starting to show. What Actually Changed For 2027 Subaru The full list of updates is brief. Subaru added a standard rear-view camera upgrade and parking sensors across the lineup—safety and convenience features that bring the BRZ closer to what most mainstream cars already offer as standard equipment. Color options and trim packaging appear to carry over without significant revision.The powertrain is identical to what has been in the car since the second-generation BRZ debuted for 2022. The 228-hp FA24 flat-four, paired with either a six-speed manual or a six-speed automatic, was a meaningful step up from the first-gen car's 205 hp, but it has now gone four model years without development. No revised intake, no power upgrade, no torque-vectoring option — the mechanical package is a straight carryover. The Price Climb Keeps Going Subaru The BRZ launched for the 2022 model year at a starting price that felt genuinely accessible for a rear-wheel-drive sports coupe with a proper manual gearbox. That window has been closing steadily. According to The Drive, the starting price has climbed over $8,000 across six model years—a figure that puts the 2027 BRZ firmly in a price bracket where buyers have more options and higher expectations.For context, the 2027 Premium sits at $33,195 before destination. The Limited, which adds Brembo brakes, a limited-slip differential, and Sachs dampers, comes in at $37,395. Neither figure is outrageous for a sports car in 2026, but the value equation looks different when the hardware underneath hasn't moved. You're paying more for the same performance. How This Compares To What Toyota Is Doing With The GR86 Subaru The BRZ and GR86 share a platform and powertrain, but Toyota has been more aggressive about keeping its version of the car in the conversation. The 2027 GR86 has been confirmed with updates that go beyond cosmetics—Toyota has worked on handling refinements and kept the car's performance story moving forward, which is exactly what the BRZ announcement is missing.That divergence matters because the two cars have historically been near-identical in driving character. If Toyota continues to develop the GR86 while Subaru holds the BRZ static, the shared-platform story starts to break down. Buyers cross-shopping the two will have a harder time arguing for the BRZ on performance grounds, and the price gap—once a reliable BRZ advantage—has narrowed considerably. What This Means If You're Deciding Whether To Buy Now Or Wait Subaru The honest answer is that the 2027 BRZ gives fence-sitters no new reason to act. If you were holding out for more power, better brakes on the base trim, or any mechanical improvement, none of that arrived. The parking sensors are a welcome addition, but they're not a reason to upgrade from a 2025 or 2026 car—and they're certainly not a reason to pay the higher sticker.The more relevant question is what Subaru's longer-term plan for the BRZ looks like. The WRX saw a significant sales recovery after Subaru adjusted its pricing strategy, suggesting the brand understands how price sensitivity affects slow-selling performance models. The BRZ has not been a volume leader—Mazda's MX-5 Miata outsold it by a wide margin as recently as April 2026. A meaningful refresh, whether that means more power, a new variant, or a genuine chassis update, would do more for the car's competitive standing than another incremental price increase. For now, the 2027 BRZ is a holding pattern. TopSpeed’s Take Subaru The 2027 Subaru BRZ is still one of the purest affordable sports cars on sale, but Subaru is making the value argument harder. A higher price with no meaningful performance update leaves the BRZ feeling like it is standing still, while the GR86 keeps finding ways to stay fresh.That does not make the BRZ a bad car. It makes it a frustrating one. The chassis, manual gearbox, and naturally aspirated flat-four still deliver the kind of simple driver engagement enthusiasts want, but buyers paying 2027 money deserve more than parking sensors and another price bump.Sources: Subaru U.S., Carbuzz, The Drive
