SpaceX bought 1,279 Cybertrucks in Q4 2025, roughly 18 percent of total sales. Strip out insider purchases and Cybertruck registrations fall by more than half. Musk’s affiliated companies have collectively spent over $100 million on the truck. For years, Elon Musk talked about the Cybertruck as if it would become Tesla’s next blockbuster. He predicted annual production of 250,000 units by 2025 and called it the best product the company had ever made. Love it or hate it, the truck clearly leverages some innovative ideas. That said, it now appears Tesla has been leaning on Musk’s other businesses just to keep the slabsided pickup moving. New registration data from S&P Global Mobility shows that SpaceX bought 1,279 Cybertrucks during the fourth quarter of 2025. That accounted for just over 18 percent of the 7,071 Cybertrucks registered in the United States during that period. Read: Tesla’s Trying To Sell The Cybertruck Somewhere You’d Never Worry About Gas Add in another 60 purchases by xAI, The Boring Company, and Neuralink, and Musk’s other ventures were responsible for roughly one in every five Cybertrucks sold, according to Bloomberg. Based on S&P’s data, the Cybertruck was likely down almost 40 percent year-over-year in Q4. Had those purchases not happened, Musk’s favorite Tesla would’ve seen registrations drop by 51 percent. That’s not exactly a good thing for any vehicle that launched less than three years ago. Interestingly, the purchases didn’t stop when the calendar flipped to 2026. S&P says Musk’s companies bought another 158 Cybertrucks in January and 67 more in February. Based on the truck’s current starting price of around $70,000, those affiliated-company purchases have likely generated more than $100 million in revenue for Tesla. Even with those purchases, sales were down 45 percent year over year in Q1. None of the brands in question here have made mention of the purchases, but photos from various locations, including SpaceX, do show rows of the Cybertruck parked up. Tesla’s Cybertruck chief engineer said last year that SpaceX was replacing gasoline-powered support vehicles with the pickup, while some examples reportedly serve as security vehicles. That said, the important throughline is that sales aren’t reaching the volume Musk hoped for. 🇺🇸 SPACEX GOES FULL CYBERPUNK WITH 250+ CYBERTRUCKSTesla just dropped off over 250 Cybertrucks at SpaceX’s Starbase in Texas.They’re ditching their old-school gas trucks and going full stainless steel sci-fi mode.Because nothing says “future of space exploration” like a… https://t.co/xOMitzWJFA pic.twitter.com/kmxsbbuiF3— Mario Nawfal (@MarioNawfal) November 1, 2025 Some of that comes down to slow sales of electric trucks in general. Some of it comes down to styling, missed promises, and distaste with Musk or Tesla as a whole. One thing is sure. Musk’s companies can’t keep the Cybertruck alive on their own. The brand will need something to entice more buyers if it wants to keep spending valuable production capacity on the Cybertruck.
