Gasgoo Munich- Lotus officially launched its "Focus 2030" strategic plan on May 13. Built on four pillars—brand reinforcement, diverse powertrain routes, global synergy, and financial discipline—the initiative aims to forge a flexible, sustainable business model capable of withstanding a complex market landscape while maintaining steady resilience.On the powertrain front, Lotus is adopting a more flexible, multi-pronged strategy. The company will advance internal combustion, hybrid, and electric technologies in parallel. Its short-term target is a production mix of roughly 60% plug-in hybrids and 40% pure electrics, charting a course through a multi-powertrain transition.Image source: Lotus CarsAs a core highlight of the "Focus 2030" strategy, Lotus's "Lu Yao" Super Hybrid technology has already debuted in the mass-produced Lotus Emeya, which officially launched on March 29. Just one month after its release, the model garnered over 1,000 orders, with the SE special edition accounting for more than 70% of the total and repeat buyers making up 20%. Deliveries in the European market are scheduled to begin in the fourth quarter of 2026.Building on this foundation, Lotus announced plans to launch a new super hybrid supercar, the Type 135, in 2028.The model will feature a newly developed V8 hybrid powertrain. Lotus is also exploring the possibility of applying Formula 1 technologies—specifically the MGU-H electric turbo and pre-chamber combustion systems—to mass production. Slated for European production, further details will be released later this year.Meanwhile, Lotus has officially confirmed plans to extend the life of the Emira sports car, with updates expected in the coming weeks. This move solidifies a pure electric lineup comprising the Eletre, Emeya, and Evija.As its product lineup stabilizes, Lotus is gradually driving annual sales toward 30,000 units, laying the groundwork for sustained profitability.Thanks to optimized product structure and cost controls, Lotus Tech's overall operational quality is steadily improving. For the full year of 2025, the company delivered 6,520 vehicles and generated total revenue of $519 million. Service revenue exceeded $56 million, a 69% year-on-year jump, while the annual gross margin rose to 9% and operating losses narrowed by 46%. As Lotus Emeya deliveries ramp up globally, the company’s revenue growth and operational improvements are poised to accelerate further.