Hyundai just came out of left field with a surprise reveal of its new Boulder Concept at the New York International Auto Show. Underpinned by Hyundai's first body-on-frame platform with a proper ladder-frame chassis, Hyundai's new 4x4 SUV concept proves the Korean brand now has not only the Tacoma and Ranger in its scope but also America's most rugged SUVs, such as the Ford Bronco and Jeep Wrangler.The Boulder previews the brand's new "Art of Steel" design language, which will feature in Hyundai's first proper off-road midsize pickup truck. Just like the Boulder Concept, the new truck will ride on the same body-on-frame platform with a ladder-frame chassis, but unlike the SUV, the truck has already been confirmed for a 2030 launch.Hyundai In fact, Hyundai brand officials are already talking about it like it's a done deal—the only thing enthusiasts are now awaiting is the big reveal. In the meantime, HotCars render artists have cooked up a preview of what Hyundai's new body-on-frame pickup truck could look like based on the Boulder concept, and it's a doozy. A Hyundai Pickup Designed For America HotCars Hyundai body-on-frame pickup truck render Instead of playing it safe like most brands, Hyundai has become famous for experimenting with wild and futuristic designs and keeping things fresh and interesting in the last decade. From what we've seen with the successful IONIQ line, their first proper body-on-frame pickup could very well carry the exact same lines and features as the Boulder concept.HotCars Hyundai body-on-frame pickup truck render Our render preserves the concept’s most striking elements: a boxy silhouette with aggressively flared fenders, massive 37-inch tires, and long-travel suspension. The front end carries over almost unchanged, including the tall Bronco-style grille and vertical LED headlights. The same goes for the coach-style doors, which allow easier access into the cabin, cool safari windows, and the pixel LED light bar on the roof. Meanwhile, the rear bed echoes the front’s sculptural lines for a cohesive, unified look. While Bronco style taillights complete the design. As Rugged As They Come HotCars Hyundai body-on-frame pickup truck render Providing extra ruggedness and practicality are additional features such as a roof rack with steel webbing for extra cargo at the top, a massive tailgate-mounted full-size spare, and a steel underbody and raised bumper area to maximize approach and departure angles.Just like the Boulder concept, the pickup also has a proper ladder-frame chassis. Our friends at CarBuzz even spied a solid rear axle, which should make it onto production models, too.HotCars Hyundai body-on-frame pickup truck render The interior is a tasteful mix of sci-fi and practical with actual physical buttons and knobs. However, we expect that part to change the most compared to the concept. There's still no word on what kind of powertrains will feature in Hyundai's new midsize truck, but judging from the front grille design, there's still hope for a hybrid or even a full ICE power plant.HotCars Hyundai body-on-frame pickup truck render If a pickup truck like this hits the market, it will be unique from a design perspective. Visually, the closest thing on the market right now is the Jeep Gladiator and the new Ineos Grenadier—but none of them have the same aggression or futuristic appeal. It's what a Tesla Cybertruck could have been.More importantly, perhaps, according to Hyundai North America's president and CEO, "it will be designed in America, developed for America, built in America, using American Hyundai steel."
![Hyundai's new EV SUV looks like a twin to the Kia EV2 [Video]](https://cdn.topcarnews.net/thumb/id/aHR0cHM6Ly9lbGVjdHJlay5jby93cC1j-b250ZW50L3VwbG9hZHMvc2l0ZXMvMy8y-MDI2LzAyL0h5dW5kYWktSU9OSVEtMS1F-Vi1mcm9udC5qcGVnP3F1YWxpdHk9ODIm-YW1wO3N0cmlwPWFsbCZhbXA7dz0xNDAw/582931cc65cc1b0185dec151b188788e.jpeg)
![Hyundai unveils Ford Bronco-like Boulder SUV Concept [Images]](https://cdn.topcarnews.net/thumb/id/aHR0cHM6Ly9lbGVjdHJlay5jby93cC1j-b250ZW50L3VwbG9hZHMvc2l0ZXMvMy8y-MDI2LzA0L0h5dW5kYWktQm91bGRlci1T-VVYtQ29uY2VwdC5qcGVnP3F1YWxpdHk9-ODImYW1wO3N0cmlwPWFsbCZhbXA7dz0x-NDAw/606dd9eb23ac4fc808a0b3c63930679a.jpeg)
![Hyundai's most affordable EV gets a 'luxury' upgrade [Video]](https://cdn.topcarnews.net/thumb/id/aHR0cHM6Ly9lbGVjdHJlay5jby93cC1j-b250ZW50L3VwbG9hZHMvc2l0ZXMvMy8y-MDI2LzAzL0h5dW5kYWktYWZmb3JkYWJs-ZS1FVi1sdXh1cnktMy5qcGVnP3F1YWxp-dHk9ODImYW1wO3N0cmlwPWFsbCZhbXA7-dz0xNDAw/9e660954f14d6d78b54f6157323bc8d0.jpeg)
