Autoblog and Yahoo may earn commission from links in this article.A New Flagship With Big AmbitionsGenesis has strong momentum right now, even surpassing Infiniti in U.S. sales last year. Its latest venture takes it into the full-size electric SUV segment – where models such as the Cadillac Escalade IQ and Mercedes-Benz EQS SUV compete – with the all-new GV90. Like most luxury EVs, the new flagship comes with plenty of novel and sometimes gimmicky features that help it stand out. That is somewhat expected, given that it is based on the Neolun concept unveiled in 2024.The GV90 closely resembles the concept, though some details, such as its camera-based side mirrors, were replaced with conventional ones for production. Even so, the new model retains a futuristic appearance, paired with a plethora of technologies, including some that are almost unheard of. It is available as the standard GV90 and the more premium GV90 Neolun.GenesisView the 3 images of this gallery on the original articleGenesis GV90: Key Specs and FeaturesBuilt on the eMP platform developed exclusively for Genesis flagships, the GV90's exterior is inspired by Korea's traditional moon jar pottery. Its 5,285-millimeter- (208.1-inch-) long body takes a minimalist approach and features Wing Face Micro Lens Array (MLA) headlamps and available 24-inch forged wheels.AdvertisementAdvertisementPerhaps its most interesting feature is its unusual rear-hinged coach doors with hidden B-pillars, which are exclusive to the Neolun variant. The lack of fixed B-pillars allows for a wider opening, complemented by front seats that can swivel 180 degrees to create a lounge-like cabin. Genesis maintains that despite this structural choice, the GV90 still meets its highest safety standards, though it will be interesting to see how it performs in IIHS crash tests – where parent company Hyundai Motor Group tends to excel.GenesisView the 3 images of this gallery on the original articleOn the safety front, the GV90 is equipped with 12 airbags, including what Genesis calls the world's first roof airbag, designed to provide protection during severe rollover events. It is paired with an in-cabin monitoring system that identifies occupant type and seating position to optimize airbag and seatbelt operation during collisions.Passengers also get seats with 15 individual air cells and a pulse-vibration function, along with premium features such as Bang & Olufsen's Premier 3D sound system with 25 speakers and Dolby Atmos, Ambient Glow mood lighting, and acoustic glass exceeding 5 millimeters in thickness on all windows. The 4-seat Neolun Executive Suite adds a six-zone Smart Vision Roof, privacy blinds, integrated tables, and a refrigerator.AdvertisementAdvertisementMeanwhile, drivers piloting the GV90 might find it unfamiliar because it does not have a start button. Instead, the vehicle features a New Power Control System that automatically activates once a passenger pulls a door handle. The door then closes automatically, and the Motion Column Shifter moves from the 12 o'clock to the 2 o'clock position – one of the Neolun concept's most distinctive details. The vehicle is made ready to drive by pressing the brake pedal.A pop-up center OLED Cinematic Display integrates the instrument cluster, navigation, and media. It measures 23.6 inches during normal driving, but pressing the display-extension button while the vehicle is parked raises the screen by 90 mm (3.5 inches), expanding it to 24.6 inches. Other technologies include Hyundai Motor Group's next-generation Pleos Connect infotainment platform with the Gleo AI generative-AI assistant, a 25-inch head-up display, and Remote Smart Parking Assist 3.GenesisView the 4 images of this gallery on the original articleIn terms of performance, the GV90 uses a 123.5-kilowatt-hour high-voltage battery, the largest capacity among Hyundai Motor Group EVs like the Hyundai Ioniq 9. It powers a dual-motor setup – one motor at the front and another at the rear – producing a combined 490 kW (657 horsepower) and 800 Nm (590 lb-ft) of torque. That falls short of the most powerful versions of some rivals, with the Lucid Gravity GT-S producing more than 1,000 hp, but Genesis appears to prioritize refinement and comfort over outright performance. Based on internal R&D testing, the 7-seat version achieved an estimated range of approximately 500 km (310 miles). Charging from 10% to 80% using a 350-kW fast charger takes about 22 minutes.AdvertisementAdvertisementAdditionally, the GV90 is equipped with four-piston monobloc front calipers with large-diameter pistons, high-capacity brake discs, a multi-chamber air suspension, and Hyundai Motor Group's first Dual E-LSD system. With an electronic limited-slip differential mounted at each axle, the system distributes each motor's output between the wheels according to driving conditions.GenesisView the 4 images of this gallery on the original articleA Bigger Bet on LuxuryGenesis will offer 16 exterior colors and five interior color combinations, along with five exclusive interior schemes for the GV90 Neolun. The Korean luxury marque also unveiled the Neolun First Edition, which will be available in three color combinations.Pricing has not been disclosed, but Genesis says the 2028 GV90 will arrive in the U.S. in early 2027. Given that it is taking the flagship position, expect a price tag that matches its status. The G90 sedan is currently the brand's most expensive model, with a starting price of $92,700 before destination charges. Despite sustained demand for SUVs in the U.S., the GV90 is unlikely to become the brand's volume seller, given that smaller alternatives such as the GV60, GV70, and GV80 already exist. However, it should reinforce the company's move upmarket, allowing the brand to challenge more established luxury players while signaling its willingness to invest in a broader future lineup.GenesisView the 6 images of this gallery on the original articleAdvertisementAdvertisementThis story was originally published by Autoblog on Aug 20, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.