Ford says it's working on a European version of the US bestseller Ford Bronco as part of a five-model plan in Europe until 2029. Ford/dpaFord is "renewing its commitment to European drivers and businesses" with a plan which includes five new models and an expansion of the firm’s commercial range.This "comprehensive product and services rollout" will see an electric B-segment hatchback launched alongside a small electric SUV, two multi-energy crossovers and a European version of the Bronco, which is currently only on sale in the US.Ford says that it will introduce all of these cars by the end of 2029, illustrating a sizeable ramp-up in the brand’s production.AdvertisementAdvertisementNicola Gilda, managing director, Peoples Automotive Group and Chair of Ford’s European Dealer Council, said: “We are absolutely supportive of Ford’s strategy to go on the offensive in Europe."Building on the success of Ford Pro, while also tapping into Ford’s racing heritage for the design of the new passenger vehicles – it’s clear that Ford is back to win."Ford will also be expanding its Pro commercial line-up with a Super Duty version of its Ranger pick-up truck, alongside a new electric Transit City model designed for urban drivers requiring a practical yet compact van option."Ford Pro is the backbone of our European business," Jim Baumbick, President, Ford in Europe, said.AdvertisementAdvertisement"We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services. Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match. For our customers, that’s not just transportation, it’s a better return on investment."Ford’s new initiative is called ‘Ready Set Ford’ and it aims to promote areas where the brand can differentiate itself from rivals. With "rally-bred vehicles", Ford looks to create cars that are "tailored for Europe."
