Ferrari's First EV, the Luce, Sells Out Instantly in ChinaFerrari's debut electric vehicle is drawing mixed reactions in some parts of the world, but in China it appears to have struck exactly the right chord. The Luce recently launched in the country, and reports indicate that the entire allocation has already been claimed.In the Chinese market, the Luce carries a price of 3,988,000 yuan, which works out to about $586,600. Ferrari set aside only 88 units of its first EV for buyers there, and every one of them sold almost as soon as the car went on sale. For a debut model entering an unfamiliar segment for the brand, that kind of immediate clearance is a strong signal of interest.What makes the result especially notable is the environment the Luce stepped into. China is far from short on luxurious, high-performance electric vehicles, and many of the most competitive options come from homegrown manufacturers that have built formidable reputations in the EV space. Even against that backdrop, the Luce found takers right away. The quick sellout suggests that demand for vehicles seen as status symbols among the ultra-wealthy remains very much alive, regardless of how crowded the broader market has become.AdvertisementAdvertisementThe momentum is not limited to China. In Thailand, the Luce is also generating attention, with demand reportedly building well in advance of deliveries that are not expected until late 2027. That early enthusiasm points to a level of anticipation that extends across multiple markets in the region.The picture is not uniform everywhere, however. In other parts of the world, Ferrari sales consultants reaching out to prospective buyers have been met with unexpected responses, a reminder that the Luce's reception varies considerably depending on where it lands. For now, though, its performance in China stands as a clear early success.SourceImages Via: FerrariJoin our Newsletter, follow our Instagram page, and follow us on Facebook.
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