dana white to auction pair of custom ram trucks at barrett jacksonA high-powered charity auction will hit the block in Las Vegas as Ram, UFC, RealTruck, and Barrett-Jackson team up to sell two custom performance pickups as a combined lot.UFC President and CEO Dana White will join Barrett-Jackson Chairman and CEO Craig Jackson on the block Friday, September 11, 2026, at approximately 3:30 p.m. PDT to drive live bidding.Barrett-Jackson is waiving all fees and commissions, ensuring 100 percent of the hammer price goes directly to charitable causes. Proceeds will support the Folds of Honor Foundation-providing educational scholarships to families of fallen or disabled military members and first responders-alongside Hispanic community charities via the UFC Foundation ahead of Mexican Independence Day weekend. The date also marks the 25th anniversary of the September 11 terrorist attacks.AdvertisementAdvertisementBeyond the pair of custom trucks, the winning bidder will secure a VIP UFC Experience package to a future event of their choice.dana white to auction pair of custom ram trucks at barrett jacksonFirst Retail 2027 Ram 1500 Rumble Bee SRT (VIN 001 Custom Build)The centerpiece of the pair is the very first retail-production unit of the all-new 2027 Ram 1500 Rumble Bee SRT. Built on Ram's new street-performance widebody Quad Cab short-bed platform, this factory-backed custom build received major upgrades from Ram Design and SRT's Direct Connection performance arm:900+ HP Supercharger Upgrade: A Direct Connection 3.0-liter supercharger kit pushes the factory 777-hp 6.2-liter Hellcat V8 past 900 horsepower.Performance Exhaust: Direct Connection Magnaflow stainless steel cat-back exhaust system.Two-Tone Paint: Hand-painted Molten Red Pearl-Coat upper body over Diamond Black Crystal Pearl-Coat lower body with matching red bedside graphics.Custom Accents: Diamond Black Crystal fender flares, black center hood stripe, Flame Red "RAM" grille badging, red Brembo brake calipers, and satin black 22-inch wheels.Authentication: A custom one-of-one center console badge authenticating its VIN 001 status.dana white to auction pair of custom ram trucks at barrett jacksonCustom 2005 Ram 1500 SRT-10 by RealTruckAccompanying the new Rumble Bee is a customized 2005 Ram 1500 SRT-10, the legendary Viper V10-powered pickup that still holds the Guinness World Record as the world's fastest production truck.AdvertisementAdvertisementBuilt by ProMotorsports in collaboration with Mark Trostle, Vice President of Ram, SRT, and Mopar Design, the custom SRT-10 features a yellow upper and black lower two-tone paint scheme paired with black hood graphics and Viper-inspired bedside graphics. It rolls on custom color-matched yellow and black wheels, while the cabin gets treated to custom Alea black leather seats with yellow accent stitching. Functional add-ons include RealTruck PowerStep running boards, a Pro X15 soft roll-up tonneau cover, and Husky Liners floor protection.The live auction will take place during Barrett-Jackson's Las Vegas sale at the Las Vegas Convention Center, with live television coverage broadcasting across History and FYI.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
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