BMW says the M5 Touring’s sales split with the sedan is roughly 50/50. Strong demand could push BMW to consider more wagon models for the U.S. The long-requested M3 Touring appears to remain under active consideration. When automotive enthusiasts beg for specific types of cars like wagons, shooting brakes, and hot hatches, the answer from automakers almost never changes. Not enough buyers, not enough volume, not worth the tooling. BMW ran the experiment anyway, and the one Touring it sells in the United States the M5, is making the case enthusiasts never could. During a recent interview with BimmerLife, BMW North America’s Vice President of Product Management, Michael Keller, revealed that sales of the new M5 Touring are running at roughly a 50/50 split with the traditional M5 sedan. By any measure, that’s a remarkable outcome for a body style many manufacturers have long treated as a niche product in the States, where the market has shrunk to fewer than 10 models across all brands. Read: BMW Never Built An E30 M3 Touring, But Alpina Came Pretty Close “We see this with the M5 Touring… We are seeing continuous demand. We also saw customers petitioning on M3 Touring, bringing it to the U.S. There is momentum in the market. These are all indications where we continue monitoring the market and trigger the right discussions,” said Keller before finishing his statement with, “We will look into Touring concepts where it makes sense for the U.S. market, because at the moment we are quite happy with the M5.” Keller stops short of confirming more wagons for North America, but the read is obvious. BMW sees the demand. It hears the customers. It’s banking the profits from every M5 Touring that leaves a showroom, and all of that builds the business case one signature at a time. For proof the brand is willing to indulge American buyers, look at the recently announced M3 CS Handschalter, a proper six-speed sendoff for the current generation. Truth to be told, BMW could have skipped that car, and no one would have complained. It built it anyway, because the math worked, and a $107,100 starting price before destination tends to make math work. The Handschalter exists because those enthusiasts keep asking, and BMW answered. An M3 Touring, or some other BMW wagon, looks like a reasonable next move in that relationship.
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