BMW Group Malaysia announced yesterday that in 2025, over 10,800 BMW, MINI and BMW Motorrad vehicles found homes in the country. This is some 20% less than 2024’s over-13,500 units (which in turn was a 10% fall from 2023’s 15,012 units) despite 37 new models and variants in 2025 (10 more than it introduced in 2024). 55% of the vehicles sold in 2025 were locally assembled (CKD), which is also down from 2024’s 66% (the absolute difference is around 3,000 units – pretty much in proportion with the sales decrease). The group’s EVs registered flat performance versus 2024 at over 2,700 units (all three brands), although the EV slice of its pie is now bigger at 25.2% compared to 2024’s 20.6% – because the pie has shrunk. Nevertheless, the group claims it’s still Malaysia’s No 1 premium EV purveyor, a title it’s held since 2020. Let’s look at the brands one by one. The group last year sold over 7,700 BMWs (-27% or -2,800 units year-on-year). According to the road transport department (JPJ), 7,876 BMWs were registered in Malaysia in 2025, so the recon/grey-market portion was around 2.2%. The best-selling BMW in 2025? The 3 Series, of course (over 1,300 units sold, -50% YoY), including almost 300 units of the June-launched 320i Sport. The second and third best-selling BMWs in 2025 were the 5 Series (over 1,240 units, +57% or +450 units YoY) and X1 (over 1,200 units, -20% or -300 units YoY), the latter still the group’s best-selling SUV. The best-selling BMW EV was the iX2 (over 460 units), followed by the i5 (over 450 units, +10.8% YoY) and iX1 (over 340 units, +41.1% YoY). Yesterday, the i5 became the first CKD BMW EV in Malaysia and in the Asia-Pacific region, while the iX1 gained a long-wheelbase variant. Meanwhile, MINI managed over 1,500 units in 2025 – although 8.7% and some 100 units up on its 2024 performance, it dropped off the annual top 20 brands list for 2025. The best-selling MINI was the Countryman (over 900 units, +36% or +240 units YoY), including over 200 Countryman EVs. The second and third best-selling MINIs were the Aceman (330 units) and the Cooper (250 units). MINI sold over 700 EVs in Malaysia in 2025 (+15.2% YoY), or 46.4% of all MINIs delivered. Two wheels time – BMW Motorrad delivered over 1,600 units in 2025 (+3.8% YoY), including over 990 units in the Adventure segment (+30.6% YoY), led by the R 1300 GS Adventure. The Urban Mobility segment sold over 400 units (+8% YoY), led by the fully-electric CE 04 at over 120 units (+68% YoY). Combined with the CE 02, BMW Motorrad delivered over 170 fully-electric bikes in 2025 (+18.5% YoY). In terms of charging, the group has made over 2,000 facilities available to customers via partnering with the likes of Gentari, ChargEV, Yinson Greentech and JomCharge. There are also over 100 BMW i and MINI charging facilities at authorised dealerships and partnering venues nationwide, with further expansion planned for 2026 and beyond. BMW Group Financial Services Malaysia funded over 4,440 vehicles in 2025 (41% penetration rate), including over 1,200 digitally. Notably, BMW Group Financial Services Malaysia achieved the highest penetration rate for BMW Motorrad in the Asia-Pacific region at 67.7%. On exports, the group has sold over 11,800 vehicles to date to the Philippines and Thailand, so it remains Malaysia’s biggest exporter of premium vehicles. Finally, the group has partnered Neptune Reliance to construct a vehicle distribution centre in Selangor with a built-up area of 48,896 square metres, a capacity of 3,000 vehicles, mechanical hydraulic parking bays and EV charging bays. Construction began in October 2025 and operations are expected to start in January 2027.