Image: FerrariWhen Ferrari unveiled the Purosangue Luce, its first battery-electric car, earlier this week, the reaction among brand enthusiasts was immediate — though not because of the vehicle’s design appeal. Many critics argued that the model no longer resembles a traditional Ferrari.Even former Ferrari CEO Luca Cordero di Montezemolo wasn’t having it, warning: “We risk destroying the Ferrari myth.” He called for the removal of the prancing horse badge from the vehicle, adding that “At least it’s a car the Chinese won’t copy.”Social media quickly filled with mockery of the Luce, which combines four doors, five seats and a price tag of €550,000. Former Apple design chief Jony Ive led the development of the model, but critics have attacked the car’s bulky and almost science-fiction-inspired styling. Despite delivering 772 kW of system output, a 0 to 100 km/h sprint in 2.5 seconds and a top speed of more than 310 km/h, the Luce rapidly became the subject of online ridicule.Even Ferrari’s rapid presentation of the Luce to Italian President Sergio Mattarella and Pope Francis failed to calm the criticism. Negative reactions to the new Ferrari have spread widely online — and the internet has responded with considerable creativity. We have collected some of the most striking memes about the Ferrari Luce and would also like to thank the community, as well as companies such as Lidl, for their imaginative contributions.The comparisons range from other vehicles, including the new Nissan Leaf and the infamous Fiat Multipla, to shopping trolleys and even Apple’s Magic Mouse. But judge for yourself. Image: instagram.com/fuel973 Image: instagram.com/mr.lexus_ch Image: instagram.com/lidlde Image: instagram.com/monteverdi375 Image: instagram.com/sanbrembo Image: instagram.com/motortalk
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