Pepsi may grab headlines with their Tesla tie-in, but arch rival Coca-Cola is quietly building an electric truck fleet of its own, and its Canadian fleet of bright red Volvo VNR Electric semis has just grown to more than forty! Coke Canada Bottling deployed three new Volvo VNR Electric semi trucks to its iconic “Red Fleet” in Quebec City, QC this week, with four more set for deployment in Vancouver, BC coming soon. The move reinforces reinforcing the company’s commitment to reducing pollution, without disruptions in service across the northern country. “As we grow our family-owned business, we are committed to responsibly managing our [carbon] footprint,” explains Tony Chow, president of Coke Canada Bottling. “This expansion marks an exciting evolution for our growing fleet of electric vehicles. We’re pleased to be adding seven new Volvo trucks to service our customers across the Lower Mainland and the Quebec City region. This is one of the ways we’re taking action to reduce carbon emissions across our business while continuing to meet and exceed the expectations of our customers.” The expansion of Coke Canada’s Volvo fleet follows a successful 2023 Montreal pilot, where VNR Electric trucks proved a natural fit for local and regional routes, where predictable routes and cycles can help make the shift to battery-electric an easier sell for cautious fleet managers. Advertisement - scroll for more content For their part, Volvo executives seem pretty proud of their trucks’ performance in the frozen North. “Coke Canada Bottling has taken what they learned early on and turned it into a practical, multi-region deployment,” offers Matthew Blackman, managing director, Canada, Volvo Trucks North America. “When you see electric trucks running predictable, high-frequency routes like these, it shows how well the technology fits into everyday fleet operations.” Electrek’s Take Volvo powers “Red Fleet,” via Coke Canada. While Coke vs. Pepsi has already proven to be one of the most storied corporate rivalries of the last century, Volvo vs. Tesla seems to be shaping up nicely, too. I say “seems” however, because while the Tesla beats the Volvo VNR Electric in Coke Canadaa’s day cab specs of a 565 kWh battery pack sending juice to a 340 kW (~450 hp) electric motor good for up to 275 miles of range on paper, the house that Elon built has about 50 Semis in service at PepsiCo nearly a decade after announcing the partnership, while Volvo has put more than 5,000 all-electric semis into global service and logged well over 100 million zero-emission miles in that same amount of time. Let’s see if anyone brings that up during Tesla’s next earnings call. SOURCES | IMAGES: Coke Canada, Volvo Trucks. If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here. Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.