Quick ReadTesla's Cybertruck sales dropped 48% to 20,000 units in 2025, and Ford discontinued the F-150 Lightning as premium electric trucks fail to find buyers.Range Rover Electric's $138,000 launch leans on decades of luxury heritage, but it tows 28% less and loses ground clearance versus its gas counterpart.Just released. Our analysts combed the entire stock market and named the ten best stocks to buy right now. The report is free. Enter your email and see if any of your stocks made the cut.When the first Tesla Cybertrucks rolled out of Gigafactory Texas on November 30, 2023, the top trim available was the Foundation Series Cyberbeast, a tri-motor pickup priced at $119,990. Nearly three years later, Bloomberg would call the vehicle the biggest flop in automotive history, a characterization 24/7 Wall St. covered on July 27, 2026 as Tesla shares fell sharply. That framing now sits over the launch of another six-figure electric vehicle: the Range Rover Electric, which Jaguar Land Rover is bringing to the U.S. at a starting price of $138,000, according to Automotive News.2021 Getty Images / Getty Images Entertainment via Getty ImagesCybertruck Pricing Story Was Never a Straight LineWhen Elon Musk unveiled the concept in 2019, he promised a dual-motor all-wheel drive starting at $49,900 and a tri-motor at $69,900, according to 24/7 Wall St.. Neither price ever shipped. The Foundation Series, capped at the first 1,000 reservation holders, opened with the Cyberbeast at $119,990 and a dual-motor AWD at $99,990, a $20,000 premium over standard trims, according to 24/7 Wall St.. That program ended in October 2024 after 11 months, and standard trim pricing settled lower.AdvertisementAdvertisementThen it moved the other way. Reuters reported that on August 25, 2026, Tesla (NASDAQ:TSLA) raised prices on the dual motor and premium all-wheel drive by $5,000, to $74,990 and $84,990 respectively. As 24/7 Wall St. noted, the base model now sits just below $75,000 and the top-of-the-line at $100,000. Prices came down, then went back up, into weak demand.Free Report, Just ReleasedDid Any of Your Stocks Make the Top 10 List?It is an uncomfortable question, and there is now an answer to it.24/7 Wall St has helped investors make money for over two decades, and our top analysts just finished ranking the definitive Top 10 Stocks To Buy Now. Not the ten biggest companies. Not the ten everyone is arguing about. The ten best stocks to buy right now.AdvertisementAdvertisementOpen your account and look at what you own. Some of it you bought for a reason you could still defend today. Some of it you bought years ago for a reason you can no longer remember.The report is free. Put the ten next to what you own and find out which is which.Enter Your Email and See the Ten →Free from 24/7 Wall St. It lands in your inbox.TSLA Price Target — 24/7 Wall St.Sales Are the Strongest EvidenceCox Automotive puts Cybertruck sales at 38,965 units in 2024, falling 48.1% to 20,237 in 2025, with first-quarter sales this year at 3,519 units. Edmunds has said the truck has "proven more adept at grabbing headlines than market share," citing build quality and pricing. The pain is not unique to Tesla. Ford (NYSE:F) discontinued the F-150 Lightning, and 24/7 Wall St. notes Rivian (NASDAQ:RIVN) delivered 12,194 vehicles across all models in the second quarter, with the R1T pickup starting just below $80,000. Premium electric pickups have been a hard sell.What Range Rover Is Actually SellingThe Range Rover Electric is an SUV, not a pickup, so the comparison is one of premium EV launches rather than vehicle category. Jaguar Land Rover cites a 117 kWh battery, a dual-motor AWD system producing a combined 542 hp and 627 lb-ft of torque, and marketing that leans on quieter, more responsive driving. It is the first of three planned Range Rover EVs, with a Sport Electric expected in late 2026 or early 2027.AdvertisementAdvertisementRange Rover carries decades of luxury and off-road heritage. The Cybertruck arrived as a form factor with no predecessor and no established buyer expectation to meet. Pricing discipline is the real test. Whether JLR holds $138,000 as inventory builds and incentives creep in will say more than any launch-week reception, according to Automotive News.There are costs to the electric transition even for the established name. Versus the gas Range Rover, ground clearance drops roughly 10%, the breakover angle falls from 27 degrees to 23 degrees, and towing capacity is down 28.5%, to 2.5 tons. JLR itself pushed the Range Rover Electric from a 2025 target into 2026. The luxury EV rollout has been bumpier than automakers projected across the board, and $138,000 is a price that will have to be defended, not merely announced, according to Automotive News.Got $1,000? Before You Buy Another Stock, Read ThisIf you have cash sitting in your account right now, give this two minutes. After more than two decades of helping investors beat the market, our top analysts at 24/7 Wall St. put together a definitive report on the Top 10 Stocks To Buy Today.They combed the entire market. It's not 10 ideas, not 10 stocks everyone is talking about, it's what their research point to as the 10 best stocks to buy right now, and it's free. Read more here and see which stocks made the cut -->>AdvertisementAdvertisementContact [email protected] for any questions or corrections.