The brand delayed its latest Twelve 4 Twelve launch to coincide with one of the largest Jeep-specific gatherings in the country.If you buy from a link, we may earn a commission. Learn moreIn addition to maintaining a regular cadence, Jeep's Twelve 4 Twelve program has followed a predictable release schedule since it started last fall. Whether 392-powered or retro-inspired, each drop has corresponded to the 12th of each month, with no deviation from the pattern.AdvertisementAdvertisementYet, the brand decided to mix things up for the No. 10, for good reason. By delaying the debut of the new Wrangler until this week, Jeep coordinated the release specifically for its Smoky Mountain Jeep Invasion in Pigeon Forge, Tennessee, one of the largest Jeep-specific off-road gatherings in the country.The Wrangler Smoky Mountain special edition celebrates both the region and the event. - Credit: StellantisIn addition to the timing of the reveal, enthusiasts are bound to appreciate what the package brings. Assuming you're in the market for a Wrangler right now, the value is hard to argue against.Jeep's play to Smoky Mountain fansIt's called the Smoky Mountain special edition. In case you haven't brushed up on your Jeep lore, that name first appeared back in 2017. It was also a nod to the region, a package designed as something of a stopgap between the base model and a full-on Rubicon.The mama bear and cub medallion on the shifter is a nice touch, even if you can't get a manual. - Credit: StellantisBeyond the historical implications of the badge's return, the new special-edition Wrangler is highly attractive because Jeep says it comes in at just $80 more than a popularly equipped Wrangler Willys. AdvertisementAdvertisementGranted, it's hardly an extensive transformation of that trim. Along with some exclusive hood-side Smoky Mountain decals, it brings smoky black wheels and a black grille. The Willys models also share other features, including 33-inch tires, steel rock rails, Dana 44 axles and a locking rear differential.Jeep is keeping the exterior touches subtle with smoky black wheels, a black grille and dark lettering. - Credit: StellantisStill, the interior does benefit from some choice details. In addition to unique textured Black Ferndale cloth seats, it brings an Addax-patterned instrument panel wrap, Terracotta and Blaze Orange accents, standard heated seats and a heated steering wheel.Moreover, Jeep has made sure to incorporate plenty of enthusiast-worthy Easter eggs. The shifter medallion sports a mama bear and cub graphic celebrating the region's iconic wildlife, while the seat bolsters and rear swing gate plaque celebrate the "drop" motif of the Twelve 4 Twelve program. In the case of the latter, the graphic even includes a star-filled Smoky Mountain night sky.The interior benefits from some choice details that set it apart from Willys models. - Credit: StellantisAvailability and pricingAccording to Jeep's announcement, orders are now open for the 2027 Smoky Mountain special edition. It's available on four-door Wranglers equipped with 2.0-liter and 3.6-liter automatic powertrains. AdvertisementAdvertisementIt's priced at $80 above popularly equipped Wrangler Willys models, which run from $45,635 depending on options.2027 Jeep Wrangler Smoky Mountain Special Edition Learn More About the Author: Gray is an associate editor at Gear Patrol, covering cars, motorcycles and anything else with wheels. When he's not chasing the latest industry news, he's probably wrenching on one of many projects. For better or worse, he believes classics make perfectly practical daily drivers.Want to stay up to date on the latest product news and releases? Add Gear Patrol as a preferred source to ensure our independent journalism makes it to the top of your Google search results.
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