Jeep has pulled the sheet off the ninth installment of its year-long "Twelve 4 Twelve" limited-edition release campaign: the 2027 Wrangler Laredo.This latest drop dips deep into the brand's history, resurrecting a popular luxury-focused appearance package that originally debuted in the early 1980s during the final years of the CJ series before migrating to the original YJ-generation Wrangler.The production model stays highly faithful to the retro-themed design study Jeep showed to enthusiasts at the Easter Jeep Safari earlier this year.jeep wrangler returns to the wild west with new laredo lookSouthwest Styling DetailsThe 2027 Laredo draws its visual identity from the American Southwest, replacing traditional dark exterior plastics with earth tones and metallic finishes.AdvertisementAdvertisementExterior Treatments: The special edition features a Gobi-colored front grille, bronze tow hooks, and bronze-accented Trail Rated badging. The body sides and center hood are finished with vintage-style typography and striping decals inspired by the brand's archival designs, rounded out by a lasso-themed "4WD" decal on the rear swing gate.The Return of Tan: The configuration marks the official reintroduction of Jeep's highly coveted tan soft top. Buyers can also choose a matching body-color black hardtop or the premium Sky One-touch power top (restricted to four-door configurations).Chassis and Stance: Every Laredo comes equipped with the factory Xtreme 35 Tire Package. This builds out the stance with bronze beadlock-capable wheels wrapped in 35-inch BFGoodrich KO2 all-terrain tires, framed beneath a factory one-inch suspension lift.jeep wrangler returns to the wild west with new laredo lookThe western theme carries directly into the cabin, which is anchored by a Bison Brown color scheme. Heated, power-adjustable front bucket seats are upholstered in genuine Bison Brown Nappa leather accented by Mayan Gold contrast stitching. The upper dashboard panel, door armrests, and center console are wrapped in a contrasting Global Black material. Unique interior details include a center console badge, a rear swing gate plaque engraved with the exact geographic coordinates of Laredo, Texas, and a stylized cowboy hat graphic integrated directly into the HVAC control panel climate icons.jeep wrangler returns to the wild west with new laredo lookTrim Foundation and PricingMechanically, the Laredo relies completely on the existing Wrangler Willys configuration. It retains the standard 4x4 trail components, Dana 44 heavy-duty axles, and a 4,500-pound maximum towing capacity when equipped with the optional receiver hitch. The package is available across both two-door and four-door body configurations.Jeep will not classify the Laredo as a separate standalone trim on the window sticker. Instead, the vehicle will be treated as an optional equipment group priced at a flat $1,995 premium over a standard Wrangler Willys equipped with the Xtreme 35 tire package.AdvertisementAdvertisementOrder banks for the limited-run 2027 Wrangler Laredo are scheduled to open at North American dealerships later this month, with the first physical vehicle shipments expected to arrive by the conclusion of the summer.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
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