On April 8, Volkswagen officially held its Brand Night event. At the event, three strategic models from Volkswagen’s joint ventures in China made their collective debut: the Volkswagen Anhui ID. UNYX 08, the SAIC Volkswagen ID. ERA 9X, and the FAW-Volkswagen ID. AURA T6. The lineup spans multiple powertrain types including battery electric and extended-range electric vehicles, marking the completion of the first phase of Volkswagen’s largest-ever product offensive. ID. UNYX 08 Among them, the ID. UNYX 08 is Volkswagen’s first full-size all-electric SUV built on an 800V platform, offering a range of 730 km and ultra-fast charging capable of adding 150 km of range in 5 minutes. The model already started pre-sales in March with a starting price of 239,900 RMB, and is expected to be officially launched on April 16. The ID. ERA 9X is Volkswagen’s first full-size extended-range SUV, equipped with the EA211 engine, offering a pure electric range of over 400 km and a combined range of up to 1,600 km. This model also opened for pre-orders in March, with a starting price of 329,800 yuan, and is expected to officially launch on April 25th. ID. ERA 9X Meanwhile, when the ID. AURA T6 made its debut at Brand Night as an all-new model, its body was covered with heavy camouflage wrap. Positioned as a compact pure electric SUV, the new model is built on Volkswagen’s locally developed CEA and adopts the CARIZON intelligent driving assistance solution. It is reported that the vehicle will also be equipped with hardware configurations such as LiDAR and a blue indicator light for autonomous driving. The new model will officially debut at the 2026 Beijing Auto Show. It should be added that Volkswagen officially stated the AURA series will launch at least two models in 2026, while the ID. AURA series will further cover plug-in hybrid, extended-range, and pure electric powertrain routes. ID. AURA T6 In addition to showcasing the implementation results of the Group’s “In China, For China” strategy, the press conference also further shared the Group’s new vehicle planning for the Chinese market. Volkswagen officially stated that as its largest single market, China is witnessing the brand advance its “In China, For China” strategy with the largest product offensive in its history. According to the plan, in 2026, Volkswagen will launch 13 new energy vehicle models, covering pure electric, plug-in hybrid, and extended-range powertrain systems. By 2029, this number will increase to over 30 models. In the meantime, by 2027, new energy vehicles covering various powertrain types will account for more than half of Volkswagen’s product portfolio. Thomas Schäfer, CEO of the Volkswagen Passenger Cars Brand Currently, Volkswagen’s three joint ventures in China are forming differentiated layouts under a unified brand image: Volkswagen Anhui is launching the pure electric ID. UNYX category, specifically designed for young, ambitious users. In 2026, it will introduce three ID. UNYX series pure electric models. SAIC Volkswagen takes the ID. ERA series as its core, covering full powertrain forms including pure electric, plug-in hybrid, and extended-range, with plans to launch 6 new energy vehicle models within the year. The ID. ERA 9X is the flagship model of this series. FAW-Volkswagen focuses on the family market through the ID. AURA series, and will launch 4 new energy vehicle models within the year, two of which will come from the ID. AURA series. With three tracks advancing in parallel, supported by a localization team of over 7,000 people at the Hefei R&D center and continuous investment of approximately 3.5 billion euros, a clearer differentiation strategy is gradually being implemented. Reviewing Volkswagen Group’s 2025 financial report data, its annual sales volume in the Chinese market reached 2.69 million units, a year-on-year decrease of 8%, with an operating profit of 958 million euros.
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