Hyundai Motor Group luxury brand, Genesis will be introducing a bespoke platform for its vehicles next year in order to further differentiate itself as a premium brand, Autocar has reported. The upcoming platform will be used in the brand’s first model that is set to emerge in 2027, and it is being engineered in order for Genesis models to offer a driving experience that is in line with the brand’s premium positioning, as well as distinct from Hyundai and Kia products in the wider group’s line-up, said Genesis Motor Europe managing director Peter Kronschnabl. “Genesis is a brand of the Hyundai Motor Group, and within that [are] certain specifics as a brand. Therefore, it was decided that in order to fulfil the requirements of the brand’s driving dynamics, Genesis needs its own platform for the future models. That was the reason why this platform was created,” Kronschnabl told the publication. The brand’s upcoming bespoke platform is aimed at offering traits that “drivers in the premium segment are looking for”, which Kronschnabl identified as “relatively direct steering” and chassis set-ups which are “not too soft”, it added. “When you look into the successful players in the premium segment, they all have similar aspects,” Kronschnabl said. 2025 Genesis GV60 EV facelift It remains to be confirmed whether or not Genesis will feature a bespoke range of powertrains to go with its new platform, though a mention by Kronschnabl of Genesis’ aim to leverage its positioning within the Hyundai Motor Group suggests there will be some commonality with Hyundai and Kia products, even though the platform is said to be bespoke, according to Autocar. Although developing a bespoke platform is immensely expensive, especially considering Genesis sold just 2,455 cars in Europe last year, Hyundai Motor Europe CEO Xavier Martinet said that the brand’s reach aids the viability of the investment. “Hyundai and Genesis are way bigger than most people think in Europe – and I guess you have a huge job to do to convince people of this reality,” Martinet said, noting that the Hyundai Motor Group sold a combined seven million units in 2025. Genesis GV80 Coupé(left), Electrified G80 The economies of scale that come from moving a brand’s car models to the same modular architecture, as well as Genesis’ more upmarket positioning are justifications for the investment into the bespoke platform, Martinet said. While a bespoke architecture that is not tied to a specific powertrain type would give Genesis the flexibility to more easily cater to customer demands, it will not be aiming to fill “every last niche” in the market, Kronschnabl said. “I think confusion sometimes comes because you want to be successful in each and every niche, and for that you produce a car; we are not into that. “You need to have a clear product strategy so that the customer is not confused, and at the end of the day he leaves your brand because he doesn’t know what to buy. We’re not going to offer 10 different products in order, hopefully, to have something for every thought – and in the end having nothing,” said the managing director of Genesis Motor Europe. Compare prices between different insurer providers to save the most on your car insurance renewal compared to other competing services. Many payment method supported and you can pay with instalment using Atome, Grab PayLater or Shopee SPayLater.