The Geely EX5 hasn’t had the best start to life since its launch in Thailand late last year, with sluggish sales that have already led to sizeable price cuts. Evidently, things haven’t been much better for the Proton eMas 7‘s twin since then, because there’s been another round of price cuts, particularly for the range-topping Max variant. Originally priced at 989,000 baht (RM128,800), the electric SUV was discounted to 949,000 baht (RM123,600) at launch and then dropped to 929,000 baht (RM120,900) in March. A further 30,000 baht (RM3,900) reduction brings the price down to 899,000 baht (RM117,000), which is the same as what the entry-level Pro originally retailed for. That car, incidentally, continues to be priced at 799,000 baht (RM104,000). Alternatively, buyers in the Land of Smiles can instead plump for zero per cent interest on a five-year loan. There are also freebies that include one year of free insurance, free tinting and a 25,000 baht (RM3,300) discount on a wallbox charger. This promotion, which runs until July 31, means the EX5 now officially undercuts the eMas 7 (RM105,800 for the Prime, RM119,800 for the Premium), despite offering more kit (massaging seats and a “zero gravity” passenger seat with built-in ottoman for the Max) and the 410 km WLTP range as standard. For its part, Proton has recently said it won’t be joining the price war in Malaysia in a bid to protect resale values – even though it arguably started the said war in the first place by significantly undercutting its rival, the BYD Atto 3. It has, however, decided to make the RM4,000 “early bird discount” permanent.
