BMW may finally give American wagon fans more than a polite nod and a brochure they cannot order. BMW North America product boss Michael Keller told BimmerLife that the company will study more Touring models for the U.S. after strong demand for the new M5 Touring, which at one point even outsold the sedan before the two settled near a 50:50 split. Wagons have spent years living in America’s automotive witness protection program, loved loudly by enthusiasts and bought quietly by almost nobody. Now, BMW has real showroom proof that the longroof crowd may not just be yelling into the void. The M5 Touring Has Given BMW A Reason To Listen BMWThe M5 Touring changed the mood inside BMW. Keller said the company sees steady demand, strong pricing, and clear signs that a “non-U.S. typical concept” can work here. In car-company language, that last part means buyers did not just post flame emojis online, but showed up with money.That success gives BMW a reason to look harder at future Touring models for America. Keller did not name a specific car, but he said BMW wants more unique spots in its lineup where it can stand apart from rivals and answer direct customer requests. In other words, the M5 Touring may have become a rolling business case.It helps that the car itself is not some slow, sensible box with a fancy badge. The U.S.-market M5 Touring packs BMW’s M Hybrid setup with 717 horsepower and 738 lb-ft of torque. BMW estimates 0-60 mph in 3.5 seconds, while the wagon still offers up to 57.6 cubic feet of cargo space."There is momentum in the market... So to your question in the future, we will look into Touring concepts where it makes sense for the US market, because at the moment we are quite happy with the M5." The M3 Touring Problem Has Not Gone Away Via: BMWNaturally, the M3 Touring sits at the center of this whole conversation. American BMW fans have begged for it for years, and Keller told BimmerLife that BMW knows about those efforts. The reason it never came here was not a lack of passion – it came down to timing, certification, and money.The G81 M3 Touring uses the 3 Series Touring body, and BMW had already decided not to certify the regular 3 Series wagon for the U.S. before the M car arrived. That made the M3 Touring much harder to justify because BMW would have needed extra development, testing, and homologation work for a low-volume model.Via: BMWThe M5 Touring avoided that trap because BMW built a stronger case from the start. It also competes in a tiny but loud space with cars like the Audi RS6 Avant. The next question is what BMW could realistically bring next. A future M3 Touring would make the most noise, but a 5 Series Touring, Alpina-style luxury wagon, or another M-lite longroof might make more business sense. The key phrase from Keller was “where it makes sense” – that means BMW still needs volume, price strength, and a product cycle that lets North America get involved early. HotCars Take BMWBMW should read the room carefully, because the room finally has receipts. The M5 Touring proves that Americans will pay for a fast wagon when the car feels special enough. Not every Touring model deserves a U.S. visa, but BMW has a rare chance to own a niche that enthusiasts adore and rivals barely serve. Bring the right wagons, give them real engines, keep the M attitude, and buyers may keep proving that the longroof is not dead. It just needed 717 horsepower and a little encouragement.