Toyota Motor North America on Tuesday announced it would add a production line to its Gibson County, Indiana, plant in 2027, a $34 million investment that will generate some 50 new jobs. But perhaps the most interesting aspect of the announcement is the type of vehicle Toyota plans to roll off that new assembly line. It will be the first vehicle in the reimagined "Scion by Toyota" brand: An ultra-compact utility truck that meets American standards for low-speed vehicles, or LSVs. The truck, officially called the KEI-01, will be produced starting in the second half of 2027. The KEI-01 will feature a 660cc three-cylinder engine, a continuously variable transmission and four-wheel drive. Toyota describes it as "providing the functionality, efficiency and versatility of Japan's legendary kei trucks." Those trucks, Toyota officials say, "have earned a strong reputation in Japan and some other Asian markers for their practicality and versatility." The KEI-01 initially will be offered through a fleet-focused program through Scion by Toyota dealers. "Based on market conditions, customer demand, and operational considerations, Toyota may consider expanding availability to limited retail sales at a later date," company offiicals said in a news release. Specifications of the KEI-01 The KEI-01 is a right-hand-drive vehicle designed to comply with requirements for LSVs. Its maximum speed will be 25 mph. Who will use the KEI-01? According to a Toyota news release, the KEI-01 will be designed to meet a wide range of customer needs, including: Small business owners looking for an affordable urban commercial vehicle. Farmers and ranchers requiring a dependable daily workhorse. Municipalities, universities and corporate campuses seeking efficient fleet vehicles. Delivery and service providers operating in urban environments. Outdoor enthusiasts and hobbyists wanting a versatile utility vehicle. Toyota has used the Scion brand before, right? Yes. The company produced Scion-line automobiles from about 2002 to 2016. It was marketed by the company as a youth brand. Sales of the brand peaked in 2006, then slowed over the next few years. Toyota discontinued the brand in 2016. The company is bringing back the brand as "Scion by Toyota," which officials describe as "a new brand built around curiosity, possibility and the freedom to explore mobility in new ways."
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