Toyota has launched the new Hilux in the Japanese market. Pickup offered with options from Modellista and GR Parts. It’s priced from ¥4,980,800 ($31,200) with a turbodiesel and 4WD. Toyota revealed the ninth-generation Hilux back in November 2025, but only now has the pickup truck arrived in its home market of Japan. The redesigned body, the reworked cabin, and the stiffer ladder-frame chassis are all old news by this point. What is new is the catalog of factory accessories from Modellista and GR Parts, available the moment you walk onto the dealer floor. Modellista says it builds its range around what Toyota calls a “Sophisticated Gear” philosophy, aiming for an “urban rugged style.” Marketing jargon aside, the visual changes run to black trim on the hood, along the headlight edges, and across the tailgate, with matching bumper inserts that carry integrated LEDs. More: Toyota’s $28K Land Cruiser FJ Can Balloon Into Land Cruiser 300 Money More importantly, the Modellista-upgraded Hilux gets front and rear underbody protection, a hard tonneau cover with a sculpted design, and custom 18-inch alloy wheels finished in matte olive with polished details. Toyota Hilux with Modellista Parts As with most Toyota models, the Hilux is also available with door handle protectors, a sunshade, tinted windows, LED interior lights, and a Modellista cushion that doubles as a tote bag. More: Toyota’s Hilux Just Became A Self-Loading Dump Truck That Carries 11,000 Lbs Moving on to the other side of the catalog, the Japanese-spec Hilux can be dressed in a selection of GR Parts. The list runs to a black honeycomb grille, GR-branded mud flaps in black or red, aerodynamic vizors, and dual stainless steel tailpipes. Toyota has yet to confirm the long-rumored Hilux GR Sport, but owners of the standard midsize truck need not wait to sharpen things up. GR Parts sells Performance Dampers for both ends, which Toyota claims cut vibrations and steady the handling, along with Door Stabilizers said to crisp up steering response by adding rigidity. Toyota Hilux with GR Parts Beyond Modellista and GR Parts, Toyota offers its own Adventure Starter Set of accessories. The bundle bring a bed liner, an upgraded tailgate emblem, a roof crossbar, and tailgate dampers. Non-Electrified Lineup The Japanese-spec Hilux is powered solely by the non-electrified 2.8-liter four-cylinder turbodiesel, paired with a six-speed automatic and a standard part-time 4WD system. So no gasoline, no mild-hybrid diesel, and none of the fully electric powertrain options that show up in other markets. Where the Thai-spec Hilux Travo comes in single-cab, RWD, and low-rider forms, Japanese buyers are handed just the dual-cab 4WD model, though it arrives generously equipped. The base Z trim includes dual 12.3-inch displays, electric power steering, synthetic leather upholstery, and the latest Toyota Safety Sense suite. More: 2026 Toyota Hilux Goes Wild With Off-Road Builds And Camper Conversions The flagship Z Adventure separates itself with a rugged front bumper and a larger skid plate, a sports bar, tailgate assist, black alloy wheels wrapped in grippier tires, and a Mineral interior finish. Pricing in Japan opens at ¥4,980,800 ($31,200) for the Z trim, which puts it ¥480,700 ($3,000) above the new Land Cruiser FJ and ¥180,800 ($1,100) over the classic Land Cruiser 70 Series. The flagship Z Adventure runs ¥5,500,000 ($34,500), or ¥279,400 ($1,800) under the Land Cruiser 250 Series.
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