Autoblog and Yahoo may earn commission from links in this article.Land, Sea, and AirLuxury brands are always looking to one-up the competition; in most cases, the luxury automaker market is even more competitive and cutthroat than the mass market, because... let's face it, rich people are more demanding and expect more for the amount of money they pay.Lexus isn't what you'd call an upper-echelon luxury marque, but it has always prided itself on offering the very best of Japanese-style plushness and luxury. It seems the brand is keen on furthering itself for its clientele by offering something outside of cars and into the air.LexusLexus FlightLexus has just announced its latest offering, a helicopter service called Lexus Flight. This new service will be operated in conjunction with Aero Toyota Co., Ltd., which is one of the biggest on-demand helicopter charter services in Japan.AdvertisementAdvertisementThis latest product by Lexus is their way of closing the loop across all types of mobility. We, of course, already know they sell cars, but they are eager to create a mobility ecosystem that connects land, sea, and air. The service further integrates products and lifestyle experiences to redefine the very concept of luxury mobility.The backbone of Lexus Flight comes from the brand's new push of the "DISCOVER―Imitate No One" tagline, which was debuted during the 2025 Japan Mobility Show. This, according to Lexus, is their way of "reaffirming their commitment to further transforming the brand into one that delivers truly one-of-a-kind experiences for each individual customer."LexusMobility ReimaginedLexus Flight's role in the new ecosystem is significant; the brand envisions a customer journey in which someone is chauffeured in any Lexus vehicle to various destinations, with the same person also booking the Lexus Flight helicopter for intercity jaunts or taking the nautical route with the Lexus LY680 luxury yacht.According to Lexus, the Flight service will make its debut on August 24, 2026. There are even specs for the exact helicopter the service will use – and no, it's not made by Lexus. It's an Italian-made Leonardo AW169 with a 7-seater capacity. In terms of performance, it has a top speed of 166 mph and a total range of 488 miles, courtesy of two Pratt & Whitney Canada PW210A1 turboshaft engines. Some creature comforts have also been listed, such as Wi-Fi connectivity and an onboard tablet providing cabin climate and lighting controls, a live flight map, exterior live camera views, and an entertainment system.LexusThis story was originally published by Autoblog on Aug 2, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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