Lamborghini's off-roader was such a smash hit that the brand might do it all over again. No, not the Urus, though that SUV is driving the company's growth and profits. We're talking about the Huracan Sterrato. Lamborghini President and CEO Stephan Winkelmann said in a recent interview that the project was something he had wanted to do for years. And that he would like to do again. Sterrato Rough Roader A 'Global Success' Lamborghini "The success of the Sterrato was global and for me, it was one of the things I always wanted to do, since more than a decade ago," Winkelmann told CarExpert Australia. The Italian sports car company was finally able to build its smaller sports car into an off-roader near the end of the Huracan's run."Finally, at the end of the life cycle [of the Huracan], we did it," he said. "And it was something which was very exciting and very successful, so let’s see," he answered, about the possibility of a new version.Lamborghini The Sterrato was the most expensive version of your buddy's pickup. It was a 602-horsepower V10-powered beast with a lift kit and fender flares. Lamborghini raised the car by two inches and widened it by around half that, with all-terrain tires and underbody skid and debris protection. Like the Sterrato name – Italian for 'dirt road' – suggested, this was a rally-ready Lambo."I strongly believe that the Sterrato is a car which only we could do with our heritage, with our idea of being unexpected but staying authentic," Winkelmann told CarExpert. That, of course, ignores the German rival that launched at almost the same time. Porsche's 911 Dakar. Lamborghini Could Build Another, If It Has The Resources Lamborghini Does he want to do it again? Of course, but things need to be right for the company to venture out of its core once again. "It’s always a matter of if we have the resources to do so," he said. Whenever a new model arrives, like the Temerario that replaced the Huracan, the company has a roadmap. "A closed version, open version, and more performance – this is the idea, the classic idea," he said.Right now, the Temerario has a closed version, and there are some race cars coming. We expect a convertible in a year or two, followed by different performance models. So in a few more years, a Sterrato (or something like it) could show up. But remember that the Huracan's run lasted from 2014 through 2024, and the Sterrato didn't arrive until 2023. That timeline could mean if Lamborghini does it again, we wouldn't see it until well into the 2030s.On the other hand, if the Sterrato was as much of a success as claimed, it might make sense to do a new one sooner rather than later. More of an extension of the model line than a late attempt to keep an older car exciting.Right now, company resources are stretched thin despite five years of record sales. Late last month, Lamborghini confirmed that its first EV was no more, with Winkelmann calling his electric efforts an "expensive hobby." The company will still build a version of the Lanzador, but now Lambo's fourth model will be a PHEV instead.
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