Think of luxury cars, and your mind will naturally wander towards names like Mercedes-Benz, BMW, Audi, Porsche, Bentley, Rolls-Royce… the list goes on.If you’re in the market for something brimmed with technology and comfort, these are the brands you may look towards. Yet, most mainstream manufacturers offer vehicles that verge on the toes of those brands, leading to luxury in unexpected places. These are the most luxurious new cars from more humble marques. Ford F-150 Platinum MSRP: $68,800 Ford F-150 Platinum Black Front AngleAlthough it may have its roots as a workhorse, the Ford F-150 has long established itself as a jack-of-all-trades. Want something focused on pure utility? The XL covers that for you. Sheer luxury? There’s a model for that, too.Crowning the F-150 range is the Platinum trim, packing the truck with just about every conceivable bit of technology that can be crammed in there. The driver and front passenger can benefit from massaging heated and ventilated seats, while even passengers in the rear get them heated.A 14-speaker B&O sound system provides impressive audio quality, while hands-free highway driving is possible with the included Ford BlueCruise system. Not bad for something with a 2,455 lbs payload. Toyota Crown Platinum MSRP: $54,990 2026 Toyota Crown Platinum action shotNow, if you want a luxurious Toyota, you’d get a Lexus. That’s exactly why that brand exists, after all. Yet, that hasn’t stopped the mainstream brand from offering a model that can tread on the toes of its premium label.Welcome to the Toyota Crown Platinum, the top trim of the big sedan. It uses the same 2.5-liter hybrid engine as the rest of the range, but packs bags of tech and luxury to justify its higher price tag.Bonus tech includes a 360-degree surround view camera, a power-opening trunk with a kick sensor, and an 11-speaker JBL audio system. Other luxury features of the Crown include dual-zone climate control and heated, leather-upholstered front seats. Chevrolet Suburban High Country MSRP: $89,495 2025 chevrolet suburban high-country Chevrolet’s biggest car is, unsurprisingly, also its most luxurious. The Chevy Suburban is a solid option no matter your choice of trim, but the High Country stands apart from the rest of the range with an exceptional list of equipment.As standard, the High Country comes equipped with Magnetic Ride Control suspension, which rivals some of the most luxurious cars on the market for ride comfort. AA rear camera providing a feed to the rearview mirror helps rear visibility. At the same time, a gigantic 17.7-inch infotainment system with Google built-in is a remarkable addition to the whole Suburban range. You can make full use of that with the High Country’s 10-speaker Bose audio system. Kia Telluride SX Prestige MSRP: $53,890 2025 Kia Telluride SX Prestige X-ProIn a competitive three-row SUV segment, the Kia Telluride stands as one of the best options on the market, trading on impressive comfort, space, and plenty of standard equipment.Go for the very top model, the SX Prestige, and it’s one of the most luxurious vehicles in its class. A digital rearview mirror is one of the standout features, while even passengers in the middle row can benefit from heated and ventilated seats, a feature often reserved for just those in the front of the car.A full synthetic suede interior feels very premium, with wood trim accents adding to its sense of luxury. Other neat touches include a heated steering wheel, sound-insulating glass, and a 12-inch head-up display. Hyundai Ioniq 9 Calligraphy Design MSRP: $76,490 2026 Hyundai Ioniq 9 - exteriorAlthough three-row electric SUVs may be a rarity, the Hyundai Ioniq 9 certainly proves the formula can be impressive. Along with a huge battery, massive interior space, and impressive performance, the Ioniq 9 also majors on luxury.Go for the very top of the range Calligraphy Design, and you’ll have all the equipment you could ever really need from a vehicle.Standout features include heated and ventilated front seats, which are able to recline along with those in the middle row, plus high-quality synthetic leather upholstery. The Calligraphy Design also benefits from a digital rearview mirror and features the same brilliant 12.3-inch infotainment display as the rest of the range. Ram 1500 Tungsten MSRP: $89,095 2026-ram-1500-rev-tungsten-2Like the F-150, the Ram 1500 has developed into a do-it-all kind of pickup truck. While many iterations had the premium-feeling Laramie as the most luxurious option, that’s now been superseded by the plush Tungsten trim.Standout features on this model include massaging quilted leather seats, a premium Klipsch audio system, and a standard 14.4-inch infotainment system, which is otherwise optional on the Laramie.Pretty much every surface inside is laced in leather, too. Assistance tech like driver monitoring, evasive steering assist, intersection collision detection, and a surround-view camera all come for no extra cost. GMC Yukon XL Denali Ultimate MSRP: $108,195 2025 GMC Yukon XL Front Angle View (5)If you want big, you want a GMC Yukon XL. This gigantic SUV remains one of the most solid full-size SUVs on the market, despite being on the market for 6 years in its current guise, and offers plenty of luxury at the top of the range.Opt for a Denali Ultimate, and you can sit in the comfort of a full-grain leather interior with eight-way power-adjusting heated and ventilated seats. A nine-speaker Bose sound system will come in handy, as will the rear entertainment package with two 12.6-inch screens, keeping your passengers engaged on longer trips.Extra touches include the standard fitment of GMC’s hands-free Super Cruise driver assistance system, air suspension, and a digital rearview mirror to help make parking this behemoth a bit easier. Mazda CX-90 Turbo S Premium Plus MSRP: $57,370 2025 Mazda CX-90 Turbo S Premium Plus Burgundy Front Angled ViewMazda has often treaded on the heels of the premium manufacturers, and its most luxurious vehicles can sometimes be a real viable alternative to entry-level offerings from BMW, Mercedes, and Audi.That being the Mazda CX-90, which, on the lower end of its trims, sits as a well-valued seven-seat SUV. Opt for a high-spec model, though, and it offers genuine luxury.A Turbo S Premium Plus offers a real luxury item in 2nd-row captain's chairs, which, while dropping it to a six-seater, gives it a serious premium edge. Those seats, along with the front, are heated, ventilated, and upholstered in Nappa leather.Buyers also get a power sunroof and standard radar cruise control, lane-keeping assist, and a surround-view camera. Volkswagen Atlas SEL Premium R-Line MSRP: $54,630 2026 Volkswagen AtlasAlthough Volkswagen is considered a mainstream brand, it has a prestige that gives its models a similar appeal to more contemporary premium German brands – certainly no bad thing.In the case of the Volkswagen Atlas, it can wear that status with pride. All versions are pretty well equipped, but the very top of the range makes it a real luxury option in the packed seven-seat SUV sector.Massaging front seats with perforated leather upholstery give that impression immediately, while a fantastic Harman Kardon sound system brings exceptional audio to the cabin. Adaptive cruise control with lane-change assist comes standard, as does a crisp-looking, smooth-operating 12-inch infotainment system. Acura MDX Type S Advance MSRP: $75,850 2025 Acura MDX Type SAs the brand’s best-selling model, the Acura MDX delivers on punching above its weight when it comes to competing with more prestigious brands competing in the premium sector. The best of all is the Type S, blending impressive performance with genuine luxury.Key to its luxury feel is an adaptive air suspension system that delivers impressive ride quality without compromising a sporty feel. It’s no Honda Civic Type R, and that’s a good thing in this case.Other luxury extras include a full-length panoramic sunroof, expensive-feeling synthetic leather upholstery, and neat wood accenting.Source: Ford, Toyota, Chevrolet, Kia, Hyundai, Ram, GMC, Mazda, Volkswagen, Acura