HP and Ferrari teamed up to build a $5,599 limited-edition AI laptop. Just 4,999 units will be made, each individually numbered. It features Ferrari-inspired styling, carbon fiber, and 180 TOPS of AI performance. May was a rough month for Ferrari, with the highly controversial Luce debut leading the charge. June brings something easier on the eye, a limited-edition laptop that pairs decent if not quite high-end hardware with design cues influenced by Ferrari. Make no mistake, though, this is a branding exercise at heart, and the $5,599 asking price settles any argument. Ferrari and HP just unveiled the HP Limited Edition Scuderia Ferrari AI PC, a premium notebook that blends the Italian marque’s branding and colors with HP’s latest AI-focused hardware. The collaboration has reportedly been in development for nearly two years and will be limited to just 4,999 examples worldwide. While automakers have slapped logos on laptops before, HP and Ferrari are pitching this as something more than a branding exercise. Based on the specs, that angle appears to have some traction. But let’s look at the styling first. Read: Ferrari Teams Up With Armani To Push Handbag And Clothing Lines Further Upmarket The notebook’s most obvious Ferrari touch is its Rosso Magma finish, a deep metallic red color borrowed from the automaker’s palette. The chassis combines carbon fiber and Gorilla Glass, while the cooling system is visible through a glass bottom. The glass continues atop the palm rest and haptic touchpad. The notebook has custom Ferrari startup graphics and per-key RGB lighting. HP says the device also ships with a leather sleeve made by Poltrona Frau, using the same Italian leather found in Ferrari interiors. The Ferrari fixation runs deeper than paint. The hinge borrows its concentric louvers from the F76 digital hypercar, shaped to move air and keep temperatures down. Elsewhere, Ferrari’s “eyes on the road” creed takes over, with a trackpad that all but disappears when the lid is up, its edge marked only by a thin lit line under the keyboard. “This notebook is a true reflection of how Ferrari and HP set a cutting-edge manufacturing technology, where advanced material engineering and craftsmanship converge into a unique, uncompromising expression of performance, precision, innovation and refined design,” said Flavio Manzoni, Chief Design Officer, Ferrari. “We are excited to work with Ferrari to create a product that transcends traditional boundaries of PC design,” added Stacy Wolff, Senior Vice President of Design and Sustainability, HP Inc. “The HP Limited Edition Scuderia Ferrari is a testament to what can be achieved when two industry leaders combine their expertise—delivering an extraordinary user experience that is as capable as it is beautiful. This is HP at its best: built for your best work, in style.” Under the hood, the Ferrari act drops away and it’s pure HP. It packs an Intel Core Ultra X7 358H processor, 64 GB of RAM, Intel Arc graphics, and a claimed 180 TOPS of AI computing performance. A 14-inch 3K Tandem OLED touchscreen with a 120 Hz refresh rate handles display duties, while the port selection includes Thunderbolt 4, HDMI 2.1, USB-C, USB-A, and a headphone jack. Here’s the part HP and Ferrari would rather you didn’t dwell on. Configure the latest 14-inch MacBook Pro with the M5 Pro chip, 64 GB of RAM, and 1 TB of storage and you’ll pay around $3,149. The Scuderia Ferrari asks $5,599 for comparable, if not identical, internals. That’s roughly $2,400 of prancing horse, carbon fiber, and a numbered plaque, with nothing extra under the hood to show for it. Whether the math works comes down to how badly you want the badge. Sales begin June 12 through HP’s website in the United States, with availability also planned for Australia, France, Germany, Italy, Japan, Spain, Switzerland, and the United Kingdom. Ferrari has stamped its badge on plenty of things that were just the ordinary product with a prancing horse attached. This one is better than that. It’s the $5,599 that you’ll have to make peace with.
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