Tesla Finally Sets Date for Long-Awaited Roadster RevealAutoweekNatalie NeffWed, September 16, 2026 at 1:38 AM UTCAdd us on GoogleTesla Sets Date for Long-Awaited Roadster RevealTeslaAfter almost a decade of delays, Tesla appears ready to pull the wraps off its long-promised next-generation Roadster.The automaker announced on social media that it will host a "Go for launch" event on October 1, a clear nod to SpaceX's rocket launches and another sign that CEO Elon Musk intends to tie the long-awaited sports car closely to his aerospace company. The teaser comes nearly nine years after the second-generation Roadster was first unveiled in November 2017.Tesla provided no additional details beyond the date, but the event is expected to showcase the production version of the Roadster, which has remained in "design development" according to the company's most recent shareholder update.AdvertisementAdvertisementThe Roadster has become one of Tesla's longest-running product stories. Originally promised with a 2020 launch, the electric sports car has been delayed repeatedly as Tesla shifted its focus to higher-volume vehicles, autonomous driving technology and, more recently, the Cybercab robotaxi.TeslaDespite the delays, Musk has continued to hype the car. During Tesla's first-quarter earnings call in April, he described the upcoming reveal as "one of the most spectacular demos ever."The Roadster has also long been linked with SpaceX. When Tesla unveiled the concept in 2017, Musk floated the idea of an optional "SpaceX package" using small cold-gas thrusters to improve acceleration, braking and cornering, even joking that they might allow the car to fly.The connection became even more literal in 2018 when Musk's personal first-generation Tesla Roadster became the payload for SpaceX's inaugural Falcon Heavy launch, entering solar orbit while David Bowie's "Life on Mars?" played during the livestream.AdvertisementAdvertisementTesla's current lineup consists of the Model 3, Model Y, Cybertruck, Semi, and the recently launched Cybercab. The Roadster would become the company's first new halo sports car in nearly two decades and, if Tesla follows through on the performance claims made when it was first announced, one of the quickest production cars ever built.Whether the October 1 event finally marks the beginning of production—or simply another preview—remains to be seen, but it represents the strongest indication yet that the long-delayed Roadster is nearing reality.New Tesla Roadster Unveil 10.01 https://t.co/9J3YPT25fm— Elon Musk (@elonmusk) September 13, 2026