Subaru Claims Top Spot for Safety, Quality, and Resale Value in 2026AutoGuide.comAutoGuide.com News StaffWed, September 16, 2026 at 7:01 PM UTCAdd us on Googlesubaru claims top spot for safety quality and resale value in 2026Subaru of America has earned top rankings across multiple major categories in the 2026 American Customer Satisfaction Index (ACSI) Automobile Study, taking the lead among mass-market automakers for overall product quality, service, and vehicle safety.The annual survey, which evaluates customer feedback based on real-world vehicle ownership, saw Subaru secure several key distinctions:#1 Brand for Vehicle Safety: Subaru captured the top safety spot for the seventh consecutive year.#1 Brand for Overall Quality: Rated highest among mass-market brands for total vehicle build and performance satisfaction.#1 Brand for Service Quality: Ranked first for dealership and service department customer experience.#1 Brand for Resale Value: Highest rated for retaining value over time.subaru claims top spot for safety quality and resale value in 2026Executive Response and Ownership Trust"Being the leading brand for Vehicle Safety, seven years running, is an honor and a reflection of our commitment to keep consumers safe," said Jeff Walters, President and Chief Operating Officer of Subaru of America. "This recognition, along with rising to the top spot for overall quality and resale value, reinforces the trust our owners place in Subaru."Study MethodologyEstablished in 1994 at the University of Michigan, the ACSI serves as a national economic benchmark tracking customer satisfaction across roughly 400 companies in 40 consumer industries.AdvertisementAdvertisementThe 2025–2026 ACSI Automobile Study compiled data from 6,699 randomly selected vehicle owners surveyed via email between July 2025 and June 2026.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletterhere.