Subaru Is Holding Its First Japan Fan Event in 10 YearsAutoblogEarl LeeSat, September 26, 2026 at 10:35 PM UTCAdd us on GoogleAutoblog and Yahoo may earn commission from links in this article.After a DecadeThe last Japanese Subaru fan event was held in 2016, and it's been more than a decade since the brand held an event like that. Dubbed the Subaru Fan Meeting 2026, the event will be held at the brand's main factory in Ota City, Gunma Prefecture, on December 6th, 2026.It's been over 10 years since Subaru celebrated with its fans. Subie Fest springs to mind, and the events hosted by Subaru Motorsports USA grew so large that one date and venue couldn't handle the number of fans from the United States and beyond. To put it in perspective, Subie Fest has six dates and events in 2026: two are done, one is happening, and three fans have yet to see.Subie FestSubie FestView the 3 images of this gallery on the original article10 Years in the Making?The Fan Meeting in 2016 was the brand's inaugural event, and unfortunately the last for a while. Hopefully, the next fan meeting after this 2026 edition doesn't wait until 2036, but I digress.AdvertisementAdvertisementFans in 2016 were invited to the Subaru Kenkyu Center in Tochigi. The area serves as Subaru's Research and Testing Center; it's normally closed off to the public. During the event, Subaru opened this center's doors to welcome as many fans as it could on March 27, 2016.About 1,000 cars were selected to participate, and about 3,000 spectators traveled from across Japan to experience the event. The brand even opened its testing facility track so fans could experience the high-speed ring and other features of the facility. That said, the question is: how will 2026 compare?Subaru Fan Meeting 2016Japanese Nostalgic CarView the 3 images of this gallery on the original articleSubaru Fan Meeting 2026To reiterate: the second-ever Subaru Fan Meeting will be held at the company's main factory in Ota City, Gunma Prefecture, on December 6, 2026, from 9:00 a.m. to 3:00 p.m. JST. As for the location's significance, the Gunma plant was the first-ever plant to manufacture Subaru vehicles. It was ground zero and the birthplace of the automaker's cars and technologies.AdvertisementAdvertisementLike before, but not really, Subaru has promised to open its latest research and development facility, called the "Innovation Hub," to the public. Exhibits will be scattered throughout the event grounds so fans can experience Subaru and interact with several of the people who define what a Subaru is.If that's not enough, Subaru is also holding passenger test drives on its test course, factory tours, historic vehicle displays, official merchandise sales, and perhaps even seminars and speeches that shed more light on what makes a Subaru, a Subaru. With this event, Subaru wants to get closer to its fans in Japan, and the venue can accommodate up to 4,000. To secure your ticket, head over to the Subaru Online Shop.SubaruThis story was originally published by Autoblog on Sep 26, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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