First locations are planned for Dallas and West Palm Beach. Each will offer 22 privately owned automotive studios. Studios span 2,700–6,000 sq-ft and include bathrooms and wet bars. Owning a few million bucks’ worth of cars comes with some interesting caveats. First, where do you store them all? Second, do you really want some of your most prized possessions parked next to your lawnmower and your kids’ soccer equipment? Porsche now has an answer for its most fervent customers. Store your cars in a super-fancy condo designed for work, relaxation, and entertaining, all while your priceless metal remains on display. The project is what the brand calls Porsche Design Concours, and the first locations are planned for Texas and Florida. Each will contain just 22 privately owned automotive studios, with additional developments eventually planned elsewhere in the U.S. Better yet, you don’t actually need to own a Porsche to get through the door. Read: What Folds Out Of This Porsche Design Box Could Wipe Out Your Life Savings The individual studios will range from 2,700 to a frankly enormous 6,000 square feet. They’ll be deeded properties and feature mezzanine levels, full bathrooms, wet bars, and climate control. Porsche says owners could work from their studio in the morning, hang out there during the afternoon, and entertain friends in the evening. Sales will be invitation-only. The renderings make the idea considerably easier to understand. One shows a multi-level car storage system packed with everything from 911s to a Carrera GT, with what amounts to a very nice living room overlooking the collection. Another depicts a turquoise 964 sitting downstairs beneath an office/lounge area, with a workshop tucked into one corner. Connecting many of the studios will be an indoor roadway Porsche calls “The Concours.” Rather than building a conventional exterior drive aisle, the developers have effectively turned the route through the complex into an automotive gallery where owners can drive past and display their collections. Honestly, it’s a cool concept that sort of blends two worlds we’ve reported on previously. Not only is it similar to high-end storage spaces that keep and sometimes detail or even service cars, but it’s not far afield from the wild living spaces owned or designed by automakers that we’ve seen across the globe. In this situation, each property will include a members-only Clubhouse with dining, lounges, coworking areas, outdoor terraces and event spaces. There’s also a spa and wellness component, padel courts, concierge service and 24-hour security. Despite the name and the abundance of Stuttgart’s finest in the renderings, Porsche ownership isn’t required. The company specifically says collectors can bring vehicles from different manufacturers, eras, and categories. So an owner’s Ferrari won’t be asked to wait outside while the 911s socialize, so to speak. In theory, one could even park a bevy of Corvettes, the 911’s long-standing rival, in the space. Porsche says to expect the spaces to open in 2028. Photos: Porsche
