Porsche Levels Up Cayenne EV Launch in FortnitePorsche (Porsche)Porsche launching it latest EV straight into the game-o-sphere.The Cayenne Turbo Electric will debut in Epic Games’ mega-hit, Fortnite, and to mark the collaboration, the Porsche and the game-maker have released a trailer showcasing the electric SUV navigating a variety of Fortnite landscapes, demonstrating its all-terrain prowess and versatility, albeit in a digital realm. The campaign actually reaches beyond the game itself, with Porsche integrating a Fortnite-themed viewing environment into its online Car Configurator.Powered by the same technology behind Fortnite, Unreal Engine, the configurator lets users experience the Cayenne Turbo Electric in a Fortnite setting while customizing things like vehicle colors, wheels, and design packages. Porsche said the activation is the first time an automaker has incorporated a Fortnite environment into a vehicle configurator.Porsche (Porsche)“Fortnite has grown far beyond a single game. It has become a cultural space where people discover, share and experience content together,” said Deniz Keskin, director of brand management and partnerships at Porsche AG. “For Porsche, this creates a unique opportunity to showcase the new Cayenne Turbo Electric.”AdvertisementAdvertisementThe Fortnite environment was initially unlocked through a secret code distributed among Fortnite fans. Porsche has since opened access to anyone using a dedicated Cayenne Turbo Electric configurator link. Once activated, the feature can also be applied across the broader Cayenne Electric lineup.