assouline vespa celebrate 80 years of styleVespa is one of those few manufacturers that has transcended beyond the two-wheel enthusiast community to become part of the larger zeitgeist for nearly a century. So, why not get a nice coffee table book to celebrate the culture?Begin Press Release:Vespa and Assouline Collaborate to Publish a Gorgeous Coffee Table Book Honoring Vespa's Colorful History and Iconic Designassouline vespa celebrate 80 years of styleNew York, NY – June 10, 2026 – Pop-culture, fashion, photography, art, engineering and history collide in the latest coffee table masterpiece by Assouline publishing: Vespa. Two houses devoted to beauty and the art of living come together for a book, a collectible helmet, and a summer of Vespa on display. Piaggio Group is proud to announce a partnership with Assouline to honor Vespa's 80 th anniversary with a romantic reflection of the brand's most iconic moments and designs.assouline vespa celebrate 80 years of styleAt the center of the partnership is a new Assouline volume devoted to the Vespa legacy, published to celebrate the brand's 80th anniversary. Even after eighty years, Vespa remains youthful, proving that great design doesn't age – it transcends. Assouline's latest illustrated compendium takes you inside the Vespa legacy: the curves that defined subcultures, the innovation that shaped change, the speed that liberated a generation. This 292-page, large-scale, hardcover coffee table book features hundreds of annotated images depicting early brand history, quintessential advertising campaigns, model evolutions throughout the years, star-studded movie moments, and Vespa's undeniable influence on culture, fashion, and fine art. Discover why Vespa has never been just a way to move – it's a way to live.assouline vespa celebrate 80 years of styleTo celebrate the partnership, the two luxury lifestyle brands have created a limited-edition Assouline x Vespa collection. Five Primavera scooters, in the publisher's signature red and adorned with motifs from its iconic Travel Series, will be on display at select Assouline retail locations worldwide. A limited quantity of exclusive helmets rendered in the same distinctive pattern will be available for purchase in select markets, each one a collector's piece as much as an open-road essential. These exclusive offerings capture the spirit of the collaboration: freedom, elegance, and the timeless art of living well.assouline vespa celebrate 80 years of styleAdvertisementAdvertisementLearn more at Assouline.comBecome a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.