Kia confirmed plans to offer a body-on-frame pickup truck in North America by 2030, with hybrid and range-extended gas-electric powertrains.Kia also aims to expand its U.S. hybrid lineup from four to eight vehicles, likely including a new version of the K4 sedan.It's targeting annual sales of 1.02 million units in the United States and a 6.2 percent market share by 2030, bolstered by the truck and increased SUV production.Kia is making big moves. At its CEO Investor Day event in Seoul, South Korea, the company announced plans to hit annual global sales of 4.13 million units by 2030, consisting of 1 million EVs and 1.1 million hybrids. The United States will play a key role in Kia's ambitions. The automaker sold 852,155 units here in 2025, but it's targeting 1.02 million units in the U.S. and a 6.2 percent market share by 2030, backed by the launch of several new vehicles.A Kia with a Cargo BedLast spring, Kia announced plans to sell an electric mid-size pickup truck in the U.S., and the automaker today reiterated its desire to enter the lucrative American truck market. But Kia has changed its tune a bit, stating that the pickup will have a body-on-frame platform with hybrid and range-extended gas-electric (i.e. series-plug-in hybrid) variants. This mirrors the strategy announced by its sister company, Hyundai, which is also planning a body-on-frame truck, teasing the platform with the Bronco-like Boulder SUV concept at the New York auto show. Kia launched a BoF truck called the Tasman last year (pictured above), but America's truck will be different.Kia TasmanWhile Kia's press release only mentioned "HEV and EREV variants," reporting from Automotive News claims that the mid-size truck will offer an electric powertrain too. It's possible that Kia only revealed this detail at the in-person event, but it may also be an issue in translation, as many automakers like to refer to range-extender PHEV setups as EVs using the EREV, or "extended-range EVs," moniker, despite the presence of a gas engine to generate electricity for the battery. AN also reports that Kia wants to sell 90,000 trucks annually in the U.S. and aims to snatch 7 percent of the mid-size pickup segment by 2034.More Hybrids for the U.S.Kia's goals for 1.1 million hybrid sales per year globally will be driven by the U.S. market, where Kia wants to expand its hybrid lineup from four to eight models. While Kia didn't mention any specific U.S.-bound vehicles, it did discuss a hybrid K4 in its broader plans. We think a hybrid version of the K4 sedan will almost certainly come stateside, given that the K4 was Kia's second-bestseller last year in the U.S. with 140,514 units. 2027 Kia Seltos HybridThe growth in the U.S. will also be driven by SUVs, and Kia wants the Sportage to become its first model to exceed 200,000 units in annual sales. There are also plans to increase production capacity of the Telluride, which just entered its second generation, to 180,000 units per year. Kia recently revealed the second-generation Seltos for the 2027 model year, and it hopes to get the subcompact SUV to 100,000 sales per year in America. Kia also mentioned new hybrid and PHEV variants, but it didn't specify which models would receive these powertrains.An Expanded Electric Van LineupElectric vehicles were missing from Kia's discussions of its U.S. plans, but EVs will continue to play a major role elsewhere. Kia says it will expand its EV lineup from 11 to 14 models, consisting of two passenger cars, nine SUVs, and three vans. Kia specifically mentioned a new C-segment electric SUV, which would likely be the size of the current Sportage, but it may not come to the United States. A next-generation EV platform is in the works too, aiming for up to a 40 percent increase in battery capacity, a 9 percent boost in motor output, and new fifth-generation batteries with up to 15 percent higher energy density.Last year, Kia launched its PBV van division with the PV5 and hopes to reach 232,000 sales by 2030 by complementing the PV5 with the larger PV7 in 2027 and the PV9 in 2029. While roughly 8500 PV5s were sold in 2025, Kia wants to sell 54,000 units this year. The PV5 is being offered in passenger, cargo, and chassis-cab configurations, along with seven conversion setups ranging from campers to freezer box vans.2025 Kia PV5The PV5 is set to go on sale in Canada later this year, and even though Kia says the PBV lineup's core markets are Korea and Europe, we think a U.S. launch is a possibility. We spotted a PV5 testing in Michigan earlier this year, and at the New York auto show, Kia's stand included a BraunAbility-built wheelchair-accessible concept dressed up as a NYC taxi.Beyond vans, Kia's plans are wide-ranging, and not every Kia will be electrified, as nine new internal-combustion vehicles will be launched by 2030. Kia also wants to complete development of its first SDV, or "software defined vehicle," by late 2027, describing it as a B-segment or subcompact, electric hatchback for Europe. This vehicle will be equipped with Level 2+ autonomous driving for use on highways, and Kia aims to start implementing Level 2+ driving for urban settings in early 2029. We'll have to wait to see how Kia rolls out advanced driver-assistance features in the United States.➡️ Skip the lot. Let Car and Driver help you find your next car.
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