jeep named official 4x4 of moab in new two year partnershipJeep and the city of Moab have formalized their long-standing relationship through a new two-year sponsorship agreement that officially designates Jeep as the "Official 4x4 of Moab."Approved by the Moab City Council, the two-year partnership focuses on local community investment, event sponsorships, trail stewardship, and responsible off-roading initiatives across the region.Local Funding and Trail Stewardship ProjectsUnder the terms of the agreement, Jeep will provide annual funding to the city to support municipal priorities, trail maintenance, and environmental stewardship efforts aimed at preserving outdoor access.Related VideoThe sponsorship also includes direct support for local community events, including the Red Rock Arts Festival and Moab's upcoming 125th-anniversary celebration.On the trail side, Jeep is partnering with the Red Rock 4-Wheelers, the Bureau of Land Management's Moab Field Office, and Tread Lightly! to lead a dedicated stewardship project along the Chicken Corners trail corridor. The effort will coincide with the 2027 Easter Jeep Safari, the annual gathering that draws thousands of off-road enthusiasts to southeastern Utah every spring.jeep named official 4x4 of moab in new two year partnership, 2027 Jeep Wrangler Smoky Mountain Special Edition2027 Jeep Wrangler Smoky Mountain Special EditionWhat City Officials and Jeep SayCity leaders pointed to the financial and structural support the agreement brings to the area's infrastructure and public events."This sponsorship agreement is about turning a longstanding relationship between Moab and Jeep into tangible benefits for our community," said Moab City Manager Michael Black. "The partnership brings new resources through advertising, sponsorship of trail maintenance and Moab city events, as well as support for responsible use and stewardship of the environment."Jeep CEO Branden Coté echoed the sentiment, noting the role Moab's terrain plays in the development and culture of the brand's 4x4 lineup."Moab is more than a destination. It's an integral part of the Jeep brand story," Coté said. "Designating the Jeep brand as the Official 4x4 of Moab recognizes that shared history while creating opportunities to invest in the people, places and experiences that continue to inspire Jeep enthusiasts around the world."Expanding Off-Road PartnershipsThe Moab agreement adds to a broader list of community partnerships and off-road access initiatives Jeep supports nationwide, including Jeep Beach in Daytona Beach, Florida; Toledo Jeep Fest in Ohio; the Smoky Mountain Jeep Invasion in Tennessee; the all-female Rebelle Rally; and ongoing restoration work along California's Rubicon Trail.Implementation of the Moab partnership initiatives will begin this month and run through late 2028.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter.