jeep gets in on the usa s big birthday with wrangler america 250 Jeep has spent the better part of the last year reminding Americans that it was born during wartime and built its reputation crawling through mud long before crossovers started wearing fake skid plates. Now, with the United States approaching its 250th anniversary, the brand is leaning fully into that image with a new special-edition Wrangler tied to another American institution: Captain America. The 2026 Jeep Wrangler America250 Edition arrives as part of Jeep's ongoing "Twelve 4 Twelve" campaign, a series of limited-run models and marketing exercises clearly designed to keep attention on the Wrangler while every automaker in the country tries to wrap itself in red, white, and blue. 2026 Jeep Wrangler America 250 Edition: All The Details 2026 Jeep Wrangler America 250 Edition: All The Details View Gallery 12 photos 2026 Jeep Wrangler America 250 Edition: All The Details The most obvious cue on the Wrangler America250 Edition is the Captain America shield graphic mounted on the rear spare tire cover. Jeep partnered directly with Marvel for the project-both Captain America and Jeep trace their roots back to 1941, when the United States entered World War II and Willys MBs were becoming rolling symbols of American military mobility. The Wrangler itself wouldn't appear until the mid-1980s, but the DNA connection is obvious enough Jeep says it intentionally avoided simply slapping flags onto the bodywork, though there's still plenty of red, white, and blue scattered throughout the package. The Wrangler wears a Jean Blue soft top, Steel Oxide blue-painted 17-inch wheels, red seatbelts, contrast stitching, and denim-blue upholstery inside. There's even a small American flag mounted near the swing gate behind the rear wheel. Underneath, the package is based on the Wrangler Willys, so buyers still get the useful hardware. That means 33-inch BFGoodrich All-Terrain tires, steel rock rails, body-color fender flares, LED lighting, and the kind of setup that still makes sense once pavement disappears. jeep gets in on the usa s big birthday with wrangler america 250 Pricing lands at an extra $2,095 over a standard Willys model, which puts the America250 Edition in fairly normal territory for modern Jeep appearance packages. Two-door Willys pricing currently starts at $43,755 before the patriotic surcharge kicks in. Jeep says the model will arrive in dealerships later this summer. Jeep was recently named America's Most Patriotic Brand for the 25th consecutive year in Brand Keys' annual survey, and Stellantis is clearly trying to capitalize on that identity. Patriotism sells. Nostalgia sells. Marvel sells. Somebody in Auburn Hills probably looked at all three columns on a whiteboard and realized this thing would practically sell itself. Jeep also confirmed the America250 launch ties into a broader partnership with Marvel that will continue later this year, ahead of Avengers: Doomsday arriving in theaters this December. 2026 Lexus NX 450h+: All the Details
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