Ford admits its first electric vehicles fell short of changing the industry. A 350-person team in Long Beach is rebuilding how Ford makes EVs. The new $30,000 mid-size electric pickup is expected to arrive next year. Ford knows its first swing at EVs missed. The Mustang Mach-E and F-150 Lightning sold in respectable numbers but never delivered the volume, margins, or cultural impact the company was chasing, and both have since been overtaken by leaner, cheaper competition. The Blue Oval’s answer is a ground-up reset, and the headline product is a mid-size electric pickup priced at $30,000. We’ve known about this model for quite some time, developed by Ford’s small skunkworks lab. The brand has now shed new light on the Ford Electric Vehicle Design Center, which houses its ace team of engineers, and provided select members of the automotive press with a quick preview of the new truck. Read: Ford’s Biggest Product Push In Years Will See 80% Of Its American Lineup Refreshed By 2029 The campus now houses 350 people, including company veterans and new arrivals from startups and the consumer electronics industries. Situated in Long Beach, California, the site is rethinking how Ford should build EVs, making them simpler and cheaper. At the core of this is the new Universal EV Platform. This platform consists of three large cast elements joined together and then topped by the cab of the pickup, or both body styles, which will follow. While Ford didn’t unveil the electric truck in full, Car and Driver caught a glimpse of a camouflaged mule, noting that it has a traditional pickup truck shape and appears similar in size to the current Maverick, albeit with higher sides on the bed. In addition, it seems the EV will have a short nose, allowing Ford to expand the cabin size. According to Ford, the truck will have more interior space than a Toyota RAV4. Easy To Repair An important aspect of the new platform will be its repairability. After all, there’s no point in selling an affordable car if it has to be scrapped after even the most minor of collisions. According to the chief engineer of Ford’s advanced vehicle structure architecture, the three large platform castings will each include cutlines, where damaged sections can be cut out and replaced with new ones. 48-Volt Tech Another key area of development is the EV’s wiring. Vehicles using the new platform will rely primarily on 48-volt electrical systems for most components, other than the lights, electric windows, and other parts that will still run at 12 volts. Ford has significantly reduced the amount of wiring used in the vehicle and notes that 48-volt components are also much lighter and smaller. In total, the truck will have 20 percent fewer parts and 50 percent fewer cooling hoses and connections than previous Ford EVs, meaning it can be assembled 15 percent faster. Ford says the new pickup will be ready by next year.
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