Ford names new electric truck Fathom, starting at $28,350Ford announced Thursday that its new midsize electric pickup truck will be called the Fathom and carry a starting price of $28,350 for the standard-range battery version. With destination and delivery charges of $1,595, the total starting price comes to $29,945, the company said.Preorders for the five-passenger truck open in early 2027, with customer deliveries set to begin in fall 2027. Ford said it will not reveal the truck's appearance until preorders open.The Fathom is the first vehicle built on Ford's new Universal EV Platform, which the company has said is designed to produce vehicles that are cost-competitive with electric vehicles from Chinese automakers and Tesla. According to CNBC, Ford has set a profitability target of one year from launch for every vehicle the platform produces. According to Reuters, Ford's Louisville Assembly Plant in Kentucky will use an assembly-tree approach where three parallel lines — covering the front, rear, and structural battery and seating — merge at the final stage, replacing the traditional single conveyor setup.AdvertisementAdvertisementThe truck seats five adults and includes a large high-resolution touch screen, bidirectional power capability, a digital key, and front trunk and bed storage, the company said. Every Fathom will come equipped with the hardware for Ford's BlueCruise driver-assist system, which provides a hands-free driving experience on designated highways. BlueCruise integration with Apple Maps will offer a more connected navigation experience. The truck will also support Apple CarPlay and Android Auto, the company said.Ford said the name came from a nine-month process. Two copywriters independently arrived at "Fathom," which the company said captured the idea of understanding a customer at depth. The word's origins — describing the span of outstretched arms before sailors used it to measure water depth, and later evolving to mean complete understanding — appealed to the naming team, the company said.The Fathom is one of a small number of new vehicles available under $30,000 in the U.S. market. Edmunds data current through May 2026 counts just 36 models on the U.S. market with a starting price under $30,000. Reuters notes that the Fathom's price point would put it near the bottom of Ford's lineup, in the same range as the Maverick pickup.Late last year, Ford recorded $19.5 billion in charges as part of a broad overhaul of its EV operations, a process that saw the F-150 Lightning full-size electric pickup discontinued. The Fathom is the first vehicle to emerge from the rebuilt strategy.