ford cuts 2027 f 150 raptor price to fight off ram 1500 rho threatThe supertruck arms race is getting petty in the best way possible. With Ram resurrecting the supercharged 777-horsepower TRX SRT and aggressively pushing its 540-hp inline-six Ram 1500 RHO, Ford is making a aggressive move to protect its territory. For the 2027 model year, The Blue Oval has slashed $4,010 off the standard F-150 Raptor's entry sticker, bringing the delivered base price down to $77,790.That exact figure undercuts the Ram 1500 RHO's starting tab by $295, giving Ford a headline-worthy pricing victory in showroom cross-shopping.Ford Cuts 2027 F-150 Raptor Price to Fight Off Ram 1500 RHO ThreatWhat Ford Took AwayBefore celebrating a rare victory against car price inflation, buyers should check the order guide carefully. Ford achieved this price drop by de-contenting the entry-level Raptor, stripping out several premium standard features.AdvertisementAdvertisementThe base 2027 F-150 Raptor now skips out on:The 14-speaker Bang & Olufsen premium audio systemA head-up display (HUD)Heated rear seatsPower tilt/telescoping steering columnTo get those features back, buyers must add the Equipment Group 801A option, which carries a $4,120 price tag. In practice, if you option a 2027 Raptor to match the standard equipment list of a 2026 model, you end up paying $10 more than before.ford cuts 2027 f 150 raptor price to fight off ram 1500 rho threatHow the Six-Cylinder Supertrucks Stack UpOn paper, the price match gives Ford a competitive edge, though Ram's twin-turbo "Hurricane" inline-six still holds the upper hand in outright output.2027 Ford F-150 Raptor: $77,790 starting price | 3.5L Twin-Turbo V6 | 450 hp / 510 lb-ft | 0-60 mph: 5.2 seconds2027 Ram 1500 RHO: $78,085 starting price | 3.0L Twin-Turbo Inline-6 | 540 hp / 521 lb-ft | 0-60 mph: 4.4 secondsWhile six-cylinder models do the volume heavy lifting, the ultimate flagship battle continues at the top of the range.AdvertisementAdvertisementRam's returned TRX SRT packs a massive 777-horsepower supercharged 6.2-liter V8 starting at $102,790.Ford has confirmed that the 720-hp V8-powered Raptor R will return for 2027 as well. While official pricing for the 2027 Raptor R has not yet been announced, Ford may be forced to adjust its sticker price downward from last year's $113,525 ask to stay competitive with Ram's aggressive TRX pricing.Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.