Autoblog and Yahoo may earn commission from links in this article.Ford has announced the launch of a special-edition Bronco SUV in collaboration with Filson, an outdoor outfitter based in Seattle. Set to be unveiled early in June, the automaker has teased what it calls a “premium 4x4 for adventurers” from two brands that have found an undeniable synergy. They've collaborated before on the 2021 Ford Bronco Wildland Fire Rig concept, but the Bronco Filson is intended to find its way into the hands of real customers. This is an SUV for discerning enthusiasts that want to combine genuine capability with premium design.Bronco Gets a Quality UpgradeFord and Seattle-based outdoor outfitter Filson are teaming up to introduce the newest member of the Bronco family.FordView the 3 images of this gallery on the original articleAdvertisementAdvertisementFounded way back in 1897, Filson was originally conceived to outfit explorers for the Alaska Gold Rush. Today, its products have earned the respect of hunters, ranchers, and even the U.S. forest service for their outstanding quality that can withstand the harshest conditions. Other than adventure clothing, the company also stocks outdoor gear like fishing vests, knives, and drinkware.It all meshes perfectly with the Bronco, Ford’s most capable SUV that’s built for hardcore off-roading. Ford didn’t tease much more of the Bronco Filson than a specially branded rear tire cover, but we expect much of the magic to be found in the cabin, where Filson’s high-end yet rugged expertise will likely be seen in special upholstery and trim finishes. It’s not known whether Ford has handed this Bronco any hardware updates, but the Bronco Filson will probably be based on a more capable mid-range trim like the Outer Banks or Badlands.Ford and Seattle-based outdoor outfitter Filson are teaming up to introduce the newest member of the Bronco familyFord“When people get behind the wheel of the new Bronco Filson, they’re going to immediately recognize it for its American craftsmanship, rugged design, and pioneering capability,” said Dave Rivers, head of Ford enthusiast brands. “For us, that’s what defines a truly premium vehicle.”Neil Morgan, VP of sales and brand partnerships at Filson, hinted that the Bronco Filson will be more than a cosmetic update. “You can’t fake a jacket that’s been through the brush, and you can’t fake a Bronco that’s conquered a trail,” said Morgan. “We weren’t interested in making something that just looks like it belongs outside. We wanted to build something that actually thrives there.”AdvertisementAdvertisementBased on that statement, it’s possible that this Bronco will come standard with upgrades like a specially tuned suspension, an electronic-locking front and rear axle, and a front stabilizer disconnect. Related: Ford Bronco Outsells Jeep Wrangler for the First TimeFord Keeps The Special-Edition Broncos ComingFord Bronco Stroppe EditionFordSince its comeback in 2020, Ford has produced a number of special-edition Broncos that offer something a little different from the standard trims. The current lineup includes the Heritage Edition and Stroppe Edition. The former features colors and design flourishes inspired by the 1960s, while the Stroppe Edition is a tribute to the Baja Bronco racing heritage created by Bill Stroppe in the 1960s and 1970s. This is the most desirable Bronco this side of a Raptor, as it also comes with the popular Sasquatch Package. Before the current special editions, Ford also introduced the Bronco Everglades, which came equipped with 35-inch tires and a factory-installed snorkel. That model was built specifically for deep-water crossing and mudding. AdvertisementAdvertisementThe Bronco Filson is a rare collaboration with another high-end brand, though, and it promises to be the most premium-feeling model in the Bronco lineup so far. We’ll know more when it’s revealed on June 3, 2026.This story was originally published by Autoblog on May 20, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.