Autoblog and Yahoo may earn commission from links in this article.Ford teased the new Bronco Filson a few weeks ago and has now fully revealed it. A more premium take on the rugged off-road SUV, the Ford Bronco Filson is a collaboration between the automaker and high-end outdoor brand, Filson. Ford says the SUV is a response to customer demand for a vehicle that matches the very best gear in their kit. Equipped with the Bronco Raptor's V6, the capable Sasquatch Package, and an array of clever utility features, the Bronco Filson may just be the most desirable model in the lineup—but it's very nearly the most expensive, too.Capability Still The Key2027 Ford Bronco FilsonFordView the 3 images of this gallery on the original articleAdvertisementAdvertisementIt may have more upmarket finishes than other Broncos, but the Filson remains a top-notch off-roader. This special model comes with the 3.0-liter turbocharged EcoBoost V6 from the Bronco Raptor. Ford says it has "application-specific tuning", so it may not match the Raptor's outputs of 418 horsepower and 440 lb-ft of torque. Still, it's expected to be more powerful than all other Bronco models.Every Bronco Filson comes standard with the Sasquatch Package, which includes the following upgrades:Front and rear electronic locking differentialsHigh-performance Fox shocks with internal bypass technology35-inch rugged-terrain tires, claimed to be the largest on any premium 4x4 SUVFurthermore, the SUV has Ford's G.O.A.T. (Goes Over Any Type of Terrain) system with seven selectable driving modes: Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl. Trail Turn Assist improves the off-road turning radius in off-road conditions, while Trail 1-Pedal Drive allows for accurate slow-mode rock crawling. AdvertisementAdvertisement"Filson has spent more than a century making gear people trust and putting their products to the test in extreme conditions," said Andrew Frick, president, Ford Blue and Ford Model e. "That's exactly the standard we had in mind when we built this vehicle, and it's why our customers love Bronco."Related: Ford Bronco Outsells Jeep Wrangler for the First TimeFilson Flourishes Enhance Rugged Design2027 Ford Bronco FilsonFordView the 5 images of this gallery on the original articleThe boxy look of the Bronco is even more appealing with the extra touches of the Filson model. In front, there's a bespoke grille with big BRONCO lettering. Painted mirror caps, heritage-painted wheel arches, and trail sight tie-downs that can secure long canoes are also fitted. A special color palette has been developed for the Bronco Filson, with choices being Field Green Metallic, Marsh Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White. AdvertisementAdvertisementAn exclusive Bronco Filson First Edition for North America will be available initially, which is finished in Iron Sands Copper Metallic. It gets a unique fender badge, a custom serialized console badge, and Filson-inspired cargo storage bags.The Best Bronco Interior Yet2027 Ford Bronco FilsonFordAlthough freshly styled and easy to use, the regular Ford Bronco's interior has a lot of harder plastics. It's especially evident in lower trims, but the Filson model fixes much of that with a more upscale look. Perforated, quilted leather and woven fabric seat trim inspired by Filson's rugged twill instantly lift the ambiance. The instrument panel and steering wheel are leather-wrapped and there are brass accents on the G.O.A.T. modes dial and steering wheel bezel. Crucially, Ford says the fancier materials do not come at the expense of durability.2027 Ford Bronco FilsonFordView the 4 images of this gallery on the original article"There is a massive difference between premium and precious," said Paul Wraith, global design director, Sport Utility Vehicles. "If you're hesitating because you're afraid to get the cabin dirty, it doesn't belong in a Bronco. Every material we chose with Filson had to be honest, tactile, and relentlessly durable. And like a great piece of gear, this interior isn't meant to wear down, it's designed to wear in, aging beautifully alongside you and your adventures."2027 Ford Bronco FilsonFordRemovable saddlebags are clearly inspired by Filson's premium products, and there's more utility in features like power running boards and a digital rearview mirror with a washer. Ford even went so far as to fit acoustic glass and improved seals, which makes this model 20% quieter (in terms of perceived wind noise) than the 2021 Bronco. The stylish cabin has ventilated front seats, heated front/rear seats, and an upgraded B&O sound system.AdvertisementAdvertisementRelated: Ford Bronco Reliability: Not As Bad As Jeep, Nowhere Near ToyotaPricing, Availability, and Positioning2027 Ford Bronco FilsonFordThe Ford Bronco Filson has a targeted starting price in the mid-$70,000 range. That makes it pricier than all other Broncos besides the Raptor, which starts at $79,995. Orders will open in fall 2026 and vehicles will start arriving in showrooms early next year. Interested customers can already start signing up for updates and early access.The question is: Who is the Ford Bronco Filson for? As the most luxurious Bronco ever, it moves into clear Land Rover Defender territory, where posh interiors and capability go hand in hand. At around the Filson's price, you can get a Defender 110 X-Dynamic SE, which also comes with a six-cylinder engine and has Land Rover's Terrain Response system. The Land Rover still has brand cachet in its favor, but the Bronco Filson's mix of talents is enough to warrant consideration.Related: 2026 Land Rover Defender vs. Ford Bronco: 5 Key DifferencesAdvertisementAdvertisementThis story was originally published by Autoblog on Jun 4, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.