Ferrari Luce Has Already Hit Sales Goal: ReportFerrariThe new, rather controversial Ferrari Luce EV has already hit its sales target for the first year of production, according to a new report from the Financial Times.Ferrari didn't officially disclose targets to the public, but according to what the FT describes as "two people with knowledge of the matter," the aim for the initial year of sales is "just under 500 units." This figure refers to worldwide sales, so only a fraction of that number would make up U.S. deliveries. For some perspective, Ferrari sold 13,640 cars globally in 2025; if around 500 Luces find homes in the first year, that would mean the EV makes up about 3-4 percent of Maranello's overall sales volume. (Ferrari doesn't offer a granular breakdown of sales by model.)It already sounds like certain markets will be seeing more Luces than others, as the same Financial Times report says Ferrari hits its target "on the back of strong demand from China." It's no great surprise to see EV-happy China make up a big portion of demand, but the report also cites sources that claim feedback from U.S. tech entrepreneurs is also positive. We suspect this demand for the Jony Ive-designed Ferrari is centered in places like Southern California and Silicon Valley.FerrariThe target of 500 Luces in the first year is only a start; Ferrari reportedly has eyes on sales of 600 Luces per year as a long-term goal through 2030, which would mean about 2500 vehicles total finding homes over the next four-ish years. If this report is accurate, Ferrari certainly has a chance to hit those targets, considering the first 500 or so found hand raisers in the two months after the reveal.AdvertisementAdvertisementDespite the body style theoretically being reason for wide appeal, the Luce is not being set up as a volume player for Ferrari. Its base price of more than $600,000 sets that tone from the start, and these sales targets appear to confirm Ferrari is starting small with its controversial EV.For all the details and photos of the Luce, check out our reveal story here. And if you're curious about why it looks the way it does, we have an explanation for that, too.You Might Also LikeIf You Can Only Own One Car, Make It One of TheseThese Are the Most Popular Cars by State
