Dana White Just Dropped $1.5M to Buy the First Ram Rumble BeeAutoGuide.comMarcus LewinskyTue, September 15, 2026 at 6:58 PM UTCAdd us on Googledana white just dropped 1 5m to buy the first ram rumble beeUFC boss Dana White just paid $1.5 million at the Barrett-Jackson Las Vegas auction to claim the very first Ram Rmble Bee. The charity lot was built around the first retail 2027 Ram 1500 Rumble Bee SRT ever produced, bundled with a customized 2005 Ram 1500 SRT-10. All proceeds from the lot benefit the Folds of Honor Foundation, with a portion also directed toward Hispanic charities through the UFC Foundation.The sale ran September 10–12 at the Las Vegas Convention Center. Ram and Barrett-Jackson promoted the lot in advance. The UFC president and CEO is a fixture at the auction house's charity blocks, and he took the stage alongside chairman Craig Jackson for the package. Folds of Honor, meanwhile, funds scholarships for families of fallen or disabled service members.dana white just dropped 1 5m to buy the first ram rumble beeThe headliner is VIN 001. It is the first customer-spec 2027 Rumble Bee SRT off the line. Ram's team finished it in a hand-done Molten Red Pearl and Diamond Black scheme, referencing the striped bee graphics of the original 2004 truck. Under the hood, a 3.0-liter supercharger sits atop a 6.2-liter Hellcat Hemi V8, and this build reportedly clears 900 horsepower - well beyond the roughly 777 hp Ram quotes for the standard Rumble Bee SRT. That gap makes the truck a genuine one-off rather than a showroom example.AdvertisementAdvertisementRiding alongside it in the same lot is the customized 2005 Dodge Ram 1500 SRT-10. Its 8.3-liter V10 makes 500 horsepower. That figure once earned the SRT-10 a Guinness World Record as the fastest production pickup on sale. Ram has already positioned the 2027 Rumble Bee SRT as a spiritual successor to that mid-2000s truck. Therefore, pairing the two on one docket underlined the link for a live television audience.Ram tied its statement to service and sacrifice. The partnership, the company said, honors "the extraordinary courage and selflessness of the first responders, military service members, and everyday citizens who answered the call in the minutes, hours, days, and years that followed."Apart from those trucks, the Top 10 vehicles sold during the Las Vegas Auction included:• 2019 Ford GT Lightweight Carbon Series for $968,000AdvertisementAdvertisement• 2025 Porsche 911 GT3 RS Weissach for $495,000• 1962 Chevrolet Corvette Custom Convertible for $456,500• 1967 Ford Mustang Eleanor Widebody Licensed Carbon Edition for $440,000• 1970 Ford Mustang Boss 429 for $429,000• 2022 Ford Mustang Shelby GT500KR Widebody for $423,500• 1963 Chevrolet Corvette Custom Split-Window Coupe for $418,000• 1965 Lincoln Continental Custom Convertible for $363,000• 1967 Chevrolet Corvette Custom Convertible for $363,000• 1971 Plymouth 'Cuda for $363,000