Autoblog and Yahoo may earn commission from links in this article.Buyers looking for a posh, fully-loaded SUV or truck from General Motors have typically turned to GMC and its Denali trim line. These models have the best tech and most premium materials on offer from GM's otherwise rugged vehicles, but Chevrolet has announced an evolved High Country trim line for its trucks and SUVs, which means GMC's Denali may no longer be the default choice. Starting with the 2027 Chevrolet Traverse, the High Country model shows off a new, more modern identity than before. Chevy's High Country Advances2027 Chevrolet Traverse High CountryChevroletFollowing the 2027 Traverse, the all-new 2027 Chevy Silverado 1500 will be the next model to showcase the new High Country trim level, which rivals Ford's well-equipped Platinum models and Ram's Limited pickups. These top-spec models will appear more athletic and contemporary than before, while continuing to appeal to a particularly loyal faction of Chevy fans; according to the automaker, Traverse High Country customers are more loyal to the brand.AdvertisementAdvertisement"High Country is an important part of Chevrolet's design strategy — a premium expression with a clear role across the lineup," said Phil Zak, global executive exterior design director. "Launching first on the new Traverse and then on the Silverado, we're evolving the trim's identity into something more premium, modern, athletic and aspirational, while keeping it grounded in the capability and confidence that define Chevrolet."The refreshed trim level will build on an already strong sales year for the Traverse, with the SUV's sales rising by 20% in the second quarter. It was also the best first half for the nameplate in its history.2027 Chevy Traverse High Country Features2027 Chevrolet Traverse High CountryChevroletThe new, range-topping Traverse High country introduces a new trim-specific badge design, which appears on the front doors and liftgate. There's also a new Tritan Satin finish for the grille and headlamp accents, and it rides on 22-inch wheels with a high-gloss black, machined-face aluminum finish. Inside, the Traverse High Country features premium Jet Black seats with Natural Tan accents, Natural Tan edged seatbelts, debossed first-row headrests, and real wood decor. High Country models are not exclusively about nicer materials and flashier trim, though. They also have the best technology available. In the case of the Traverse High Country, it comes with an interior camera paired with Cabin Glance functionality, allowing parents to easily keep an eye on kids or pets in the back rows. A Surround Vision Recorder can play back highlights from a road trip adventure or act as a safety feature by recording and storing footage when the vehicle's alarm activates. Hands-free Super Cruise is also available for this model.2027 Chevrolet Traverse High Country with Jet Black with Natural Tan interiorChevroletThe Chevy Traverse comes with a 328-horsepower 2.5-liter turbocharged engine and can tow up to 5,000 pounds. It's one of the most versatile SUVs in its class, with 98 cubic feet of cargo space available when the back seats are folded.AdvertisementAdvertisementPricing for the 2027 Traverse High Country isn't available yet, but the 2026 version starts at $57,100, so the latest one will likely inch closer to the $60,000 mark. It should still be cheaper than the top GMC Acadia Denali Ultimate, though, which starts at $63,400 for 2027. Production of the 2027 Chevy Traverse High Country model starts in September.Related: I Drove the 2026 Chevrolet Traverse High Country, Here Is My Honest ReviewWhy It Matters2027 Chevrolet Traverse High CountryChevroletChevy has seen high customer retention for the Traverse High Country, so its decision to refine this trim level for 2027 is a smart one. That should continue the strong sales momentum of the current Traverse generation, which arrived for the 2024 model year. AdvertisementAdvertisementFor automakers with SUV-heavy lineups, higher trim levels are especially profitable, as customers interested in the latest tech and best amenities are likely to spend more. These higher-margin SUVs allow brands like Chevrolet to expand into other segments and develop new technologies, such as EVs, which are still not nearly as profitable as gas-powered SUVs.Related: The 2027 Chevy Traverse May Be the Model Year to SkipThis story was originally published by Autoblog on Aug 26, 2026, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.