Image: VolkswagenImage: VolkswagenVolkswagen of America has officially announced pricing for the highly anticipated, second-generation 2027 Atlas. The completely redesigned seven-passenger midsize SUV arrives with bolder exterior sheet metal, an upmarket cabin overhaul, and an upgraded, more efficient 2.0-liter turbocharged engine.Prices kick off at $41,610 for the entry-level SE front-wheel-drive trim. For buyers who need the security of 4Motion all-wheel drive, the entry point bumps up to $43,610. All models across the entire trim structure are subject to a standard mandatory $1,525 destination fee.2027 Volkswagen Atlas Price StructureTrim LevelDrivetrainBaseline MSRPTotal Price (With $1,525 Destination)SEFront-Wheel Drive$41,610$43,135SE4Motion AWD$43,610$45,135SE w/ TechnologyFront-Wheel Drive$45,610$47,135SE w/ Technology4Motion AWD$47,610$49,135SEL R-Line4Motion AWD (Standard)$52,110$53,635SEL Premium R-Line4Motion AWD (Standard)$56,610$58,135volkswagen announces pricing of all new 2027 atlasExtensive Upgrades on the Baseline SEVolkswagen has significantly expanded the standard equipment list on the base SE to offset the generational pricing increase. On the outside, the entry-level model rolls on 18-inch machined aluminum-alloy wheels and incorporates full LED headlights paired with an Adaptive Front-lighting System. It also receives custom animated LED taillights, a power liftgate with hands-free operation, and integrated front and rear Park Distance Control parking sensors.AdvertisementAdvertisementInside, the physical gear selector has been relocated to the steering column. This architectural change frees up space on the center console for a dual wireless phone charging cradle utilizing advanced Qi2 15W technology. The cockpit comes standard with real wood accents, a 10-color ambient lighting array, and a new console-mounted Driver Experience Dial to easily control volume and customizable cabin profiles.A 10.25-inch Digital Cockpit Pro customizable gauge cluster faces the driver, sitting next to a massive 12.9-inch central infotainment display. Safety sees a major boost with an added seventh airbag integrated directly between the front seats, alongside an upgraded IQ.DRIVE safety suite that now supports automated, driver-initiated highway lane changes.Comfort-wise, the SE packages:Three-zone automatic climate control with new structural B-pillar ventsHeated and ventilated front seating surfaces wrapped in leatheretteA heated, leather-wrapped steering wheel with paddle shiftersBuilt-in pull-up rear window sunshadesImage: VolkswagenImage: Volkswagen2027 Volkswagen Atlas Turns Up the Fancy2027 Volkswagen Atlas Turns Up the FancyNEW YORK-The next-generation Atlas adopts many of the high-end features found on the latest Tiguan-making it a Biguan, if you will. Volkswagen on Tuesday night kicked off the 2026 New York International Auto Show festivities by revealing the 2027 Atlas. The next generation of the brand's trusty three-row SUV gets a style overhaul outside and an injection of high-end materials and tech from the Tiguan, which saw its own move upmarket last year.Kyle PatrickKyle PatrickMid-Tier Technology and Core Utility AdditionsStepping up to the SE with Technology trim pushes pricing to $45,610 for FWD or $47,610 for AWD. This trim adds significant visual presence with larger 20-inch alloy wheels, an illuminated horizontal lightline stretching across the grille, and glowing front and rear VW brand badges.AdvertisementAdvertisementThe cabin experience on the SE with Technology is anchored by an expansive 15-inch infotainment system, five-door keyless access, and a second-row 115-volt power outlet. Crucially, this trim level equips the SUV for serious family utility, upgrading towing capability from the base 2,000-pound ceiling up to a robust 5,000-pound maximum towing capacity thanks to a factory-installed trailer hitch receiver.Available standalone upgrades for the Technology package include a panoramic glass sunroof ($1,200), second-row Captain's Chairs ($695), and a custom black-out wheel package ($595).Image: VolkswagenImage: VolkswagenPremium R-Line Luxury TrimsFor the 2027 model year, Volkswagen is making its aggressive R-Line appearance styling standard on both top-tier trims, equipping them exclusively with 4Motion all-wheel drive.AdvertisementAdvertisementThe SEL R-Line ($52,110) receives sculpted bumpers, body-color side sills, silver roof rails, and a blacked-out grille. Inside, the cabin adds true Varenna leather seating, a crisp head-up display, heated second-row seats, and 30-color ambient light paths that emit light through perforated, backlit door panels.At the absolute top of the model tree sits the SEL Premium R-Line ($56,610). This flagship variant commands a high-end luxury premium, rolling on massive 21-inch wheels and adding ultra-premium Nappa leather upholstery with intricate contrast stitching. Front passengers gain a full-back pneumatic massaging seat function, while the cabin acoustics are handled by an upgraded 14-speaker Harman Kardon premium audio setup. It also introduces a 360-degree Area View camera system and advanced Park Assist Plus automation.The second-generation 2027 Volkswagen Atlas is scheduled to begin arriving at North American dealerships this fall.This article was written using AI and was then edited and optimized by our editorial team.AdvertisementAdvertisementBecome an AutoGuide insider. 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