unlimited options inside lamborghinis customization programWhen you buy a supercar with a 907-hp hybrid powertrain and a screaming 10,000 rpm redline, you are already entering rarefied air. But for today's ultra-luxury buyers, extreme performance is just the baseline. True exclusivity lies in individuality.To show exactly how far a car can step outside the traditional bounds of automotive design, Lamborghini has debuted its most exclusive interpretations of the new Temerario to date. Created through the company's bespoke Ad Personam personalization program in collaboration with the Centro Stile design house, these two unique units trade conventional carbon-and-leather design cues for the refined, timeless elegance of high-end Italian fashion (alta moda).Lamborghini Temerario Ad Personam: All the DetailsLamborghini Temerario Ad Personam: All the DetailsView GalleryAdvertisementAdvertisement24 photosThe Blueprint: What is Lamborghini Ad Personam?For the uninitiated, Ad Personam is not just a glorified online configurator with a few extra paint swatches. It is a full-fledged concierge personalization program where clients work directly alongside Lamborghini specialists and designers. The program allows owners to dictate virtually every square inch of their vehicle, unlocking an endless universe of custom-formulated exterior paint finishes and hand-painted liveries, bespoke interior stitching patterns, custom embroidery, and color-matched leather. as well as experimental, non-traditional materials never before used in production supercars.As Lamborghini Chairman and CEO Stephan Winkelmann notes, the philosophy is to transform advanced engineering into an emotional design experience. "Exclusivity is not defined only by performance, but also by the ability to create a car that reflects the individuality and vision of each customer," Winkelmann stated.unlimited options inside lamborghinis customization programDual Personalities: The Goodwood ShowpiecesTo prove what the program can achieve, Lamborghini built two distinct one-off Temerario models that treat the car's bodywork like a tailor's canvas. Both cars feature external graphic linework running across the body panels, mimicking the initial construction marks and sketch lines a designer makes on a drawing board.AdvertisementAdvertisementInterpretation 1 is designed with an understated elegance, pairing a Grigio Crater Matt (matte grey) exterior with a subtle Grigio Artis contrast livery. This muted, tonal grey theme is specifically engineered to highlight the physical, sculptural volumes of the Temerario's bodywork without relying on loud colors. Interpretation 2 takes a lighter, highly expressive approach inspired by technical drawings and contemporary fashion. It features a striking Celeste Fedra (light blue) base color highlighted by Bianco Phanes accents, and comes equipped with a matte Alleggerita (lightweight) package to emphasize its high-performance, track-oriented personality.A Historic First: Pinstripe Wool Meets 907 HorsepowerWhile the sketch-line exteriors catch your eye, the real revolution occurs inside the cockpit. For the first time in Lamborghini's production history, the Ad Personam team has introduced virgin wool into the cabin.Dubbed "Gessato," this bespoke material brings traditional Italian pinstripe suit aesthetics into a 210+ mph rocket ship.Aside from looking like a bespoke suit, the wool brings unique tactile warmth and natural breathability to the cabin, providing a sharp, high-contrast texture against the cold glass of the digital displays and the rigid, exposed carbon fiber.AdvertisementAdvertisementFor the second unit (equipped with the lightweight Alleggerita track package) the design team cleverly adapted this high-fashion concept. To save weight, the wool was swapped out for Corsa Tex by Dinamica (a lightweight racing technical fabric). However, the iconic silver pinstripe visual effect was meticulously preserved within the weave, proving that a car can be stripped down for the racetrack without losing its tailored look.Your Vision, Built in Sant'AgataThe two Temerarios showcased at Goodwood are a masterclass in pushing boundaries, but they represent just one path. Whether your taste leans toward aggressive, track-focused technical fabrics or refined, haute couture textiles, the Ad Personam program ensures that your Lamborghini remains entirely unique to you, while keeping its high-performance DNA completely intact.
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